Responsibilities

• Enterprise Content Strategy & Performance Leadership: Own and maintain the enterprise digital content optimization roadmap, including priorities, sequencing, stakeholder alignment, and measurable outcomes across the digital content portfolio.
• Identify cross-enterprise opportunities to improve digital journeys through stronger messaging, content structure, page design, calls to action, personalization, and publishing practices.
• Translate enterprise priorities, audience needs, Voice of the Customer insights, business goals, and performance data into strategic content recommendations and prioritized action plans.
• Advise senior leaders and cross-functional partners on content direction, tradeoffs, risks, and opportunities for high-visibility digital initiatives.
• Define, track, and be accountable for portfolio-level success measures for major content initiatives, using performance insights to influence ongoing investment, prioritization, and optimization decisions.
• Senior Writer, Editor, Producer & Publisher: Serve as an additional senior writer, editor, content producer, and publisher for SCAN’s most important prospect- and member-facing digital experiences.
• Create, edit, optimize, produce, and publish clear, persuasive, accessible, accurate, and audience-centered digital content across prospect, member, broker, provider, employer, and partner experiences.
• Lead content development and page production for high-priority enterprise initiatives, product and benefit launches, regulatory changes, campaigns, digital transformations, and time-sensitive business needs.
• Craft conversion-focused headlines, body copy, calls to action, educational content, transactional guidance, and journey messaging appropriate to each audience and stage of the experience.
• Ensure pages are well designed in partnership with UX and Creative, carefully produced, quality assured, compliant, and published on schedule.

Requirements

• Bachelor's Degree or equivalent experience in Marketing, Communications, Journalism, English, Digital Media, User Experience, Digital Strategy, or a related field.
• 8+ years of progressive experience in digital content strategy, digital writing, UX writing, web production, publishing, content optimization, digital marketing, or a related discipline.
• Demonstrated experience leading content strategy and delivery for complex, high-visibility, cross-functional initiatives.
• Demonstrated ability to influence senior leaders and enterprise stakeholders without direct authority.
• Advanced experience writing, editing, producing, and publishing conversion-focused content and pages for major digital experiences.
• Experience with enterprise content management systems and complex content workflows.
• Experience using analytics, audience insights, search data, journey performance, or testing results to recommend and measure content improvements.

Benefits

• Base salary range: $92,400 to $140,000 per year
• Work Mode: Mostly Onsite
• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO)
• Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
• Excellent 401(k) Retirement Saving Plan with employer match and contribution
• Robust employee recognition program
• Tuition reimbursement
• An opportunity to become part of a team that makes a difference to our members and our community every day!