Responsibilities

• Content Strategy Development: Define and lead a marketing content strategy across Arm digital web properties. Identify and prioritize topics and themes based on audience intent, business goals, and evolving AI-powered search and discovery behaviors.
• Web Content Creation & Optimization: Collaborate with Web Strategy and Marketing teams to develop, optimize, and scale high-impact content across priority topics and audiences.
• Experience Optimization and Information Architecture: Collaborate with UX/UI and Analytics teams to design intent-led content structures, page frameworks, and navigation flows that streamline user journeys from discovery to conversion.
• Content Intelligence & Audit: Lead data-driven audits to measure new content performance, effectiveness, engagement, and AI discoverability.
• Content Calendar & Execution: Develop and maintain a content calendar aligned to marketing initiatives, product launches, and strategic priorities.

Requirements

• Experience building a digital content strategy, managing content, or working in a related role.
• Experience in conducting content audits, identifying content gaps, and developing solutions to improve the digital experience.
• Outstanding writing, editing, and storytelling skills with a consistent record in developing content that resonates with diverse audiences.
• Strong analytical skills, with experience measuring content effectiveness.

Preferred

• Hands-on experience using BrightEdge (or similar platform) for building content pillars and clusters.
• Knowledge of semiconductors and AI in Edge AI, Physical AI and Cloud AI.