Responsibilities

• The Digital Content Specialist is a versatile, proactive member of the centralized digital team who creates, manages and optimizes content for the UVM Health website.
• Using a strategic, user-centered approach, this role works within Drupal CMS to connect patients and families with the information, services and resources they need through clear, accessible and easy-to-navigate content.
• The ideal candidate is a strong writer and editor with CMS experience and a solid understanding of user experience and digital marketing.
• They are comfortable managing multiple projects, collaborating with stakeholders across teams and identifying opportunities to improve the user experience.
• This role develops, curates and publishes content, applying SEO/GEO best practices, taxonomy and metadata standards to improve discoverability and engagement.
• Guided by brand standards and user needs, the Digital Content Specialist helps enhance the digital experience while contributing to a collaborative, data-informed culture focused on service, continuous learning and professional growth.
• The successful candidate is committed to fostering a diverse, equitable and inclusive environment for employees, patients, families and the communities we serve.

Requirements

• Bachelor’s degree in journalism, communications, integrated marketing/communications or public relations preferred.
• At least eight years of experience in journalism, a fast-paced communications or marketing environment or a creative agency.
• Keen awareness of audience, purpose and channel strategy.
• Proven experience as a collaborator and relationship builder who is able to drive new processes while working through change.
• Understands the ever changing digital ecosystem and keeps current with emerging best practices, tools and trends.
• Strong project management expertise with a demonstrated ability to manage the priorities of multiple stakeholders in a complex environment.
• Highly organized and proactive with experience in developing editorial calendars, curating content and measuring and acting on actionable insights to drive engagement.
• Expert-level expertise in digital content creation, adaption, management and amplification.
• Entrepreneurial in nature. Nimble and proactive.
• Experienced across all storytelling formats – words, photographs, multimedia, audio, graphic design – with a strong sense of the format that best matches story with audience.