Digital Content Specialist Senior

Responsibilities

• Develops and manages the social media and external digital profiles and ensures strategy is aligned with organizational goals, campaigns, and brand voice.
• Creates, edits, and publishes engaging multimedia content (copy, graphics, video, stories, reels, etc.) tailored for each platform, and manage / execute a content calendar to ensure consistent posting and integration with campaigns, seasonal initiatives, and organizational priorities.
• Monitors social media trends, platform updates, brand reputation, and compliance considerations to improve performance and safeguard audience trust.
• Analyzes performance metrics and generates reports on reach, engagement, conversions, and ROI to guide decision-making and optimize campaigns.
• Collaborates with internal teams (marketing, communications, design, service lines, etc.) and external vendors to source content, resolve technical issues, and ensure brand consistency across channels.
• Leads and optimizes paid media campaigns (setup, targeting, reporting) and oversee community engagement by monitoring conversations, responding to inquiries, and maintaining a positive brand presence.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Web Development, or a related field.
• 5 years of professional experience in website management (CMS, HTML, CSS, SEO, ADA/WCAG compliance) and digital content strategy.
• 3 years of experience managing organizational social media platforms, including content creation, analytics, and paid campaign management.

Preferred

• 1year of experience in enterprise level content management system (Example: Oxcyon / CentralPoint)
• 1 year of experience in healthcare, nonprofit, or other regulated industries with an understanding of compliance and privacy considerations.
• 1 year of experience with paid digital advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager) and advanced analytics tools (GA4, Sprout Social, Power BI, etc.).
• 1 year of experience with multimedia production tools (Adobe Creative Suite, Canva, video editing software) to support integrated digital campaigns.
• 1 year experience in Javascript / XML / SQL