Digital Content Specialist

New London, WI (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the digital storytelling engine for a nonprofit, turning visuals, email templates, landing pages, and social content into a coherent, brand-aware experience while driving engagement and fundraising outcomes.

Content Production & Design: own visuals, graphics, videos, and branding across channels
Channel Execution & Optimization: publish and optimize email, web, and social campaigns
Performance Insights: track email, web, and social metrics and report actionable improvements

Job Description

Create digital assets including graphics, videos, photos, and campaign visuals
Design and format email templates, landing pages, and digital appeals
Maintain a consistent visual brand across all platforms
Manage and post content across social media platforms
Write captions and adapt messaging for digital audiences
Monitor engagement and respond to comments or messages as appropriate
Identify trends and opportunities for growth
Update and maintain website pages, landing pages, and forms
Ensure content is current, accurate, and optimized
Support SEO and user experience

3+ years of experience in digital marketing, content creation, or social media preferred
Strong graphic design and basic video editing skills
Experience with social media platforms, CMS systems, and email marketing tools
Knowledge of analytics, SEO, and digital best practices
Strong attention to detail and creativity
Ability to manage multiple projects and deadlines
Nonprofit or mission-driven experience preferred.

Nonprofit or mission-driven experience preferred.

Rawhide Youth Services

3.2 Glassdoor

Since 1965, we have helped thousands of at-risk youth and their families turn their lives around. Many families and youth struggle to cope with histories of trauma, abuse or neglect, and need help to navigate through these uncharted waters. Our commitment to help them overcome these turbulent waves with a family-centered approach to counseling, education with a strong emphasis on faith have been the keys to opening their sails to help them plot a course for a brighter tomorrow.

Founded in 1965

New London, Wisconsin, USA

185 employees (8 in marketing)

www.rawhide.org

57% recommend to a friend

63% CEO approval