Digital Content Specialist

Responsibilities

• Follows OMC’s Brand/Identity Standards to ensure consistency in messaging, tone/voice, design, and font/color selection and a consistent brand experience.
• Maintains a cohesive, branded look and feel for OMC's external websites and maintains continuity of design and layout across all webpages.
• Uses a non-WordPress content management system for the external website and maintains a strong relationship with the web vendors.
• Edits and proofreads all web content for readability and accuracy of information before posting and ensures that everything follows OMC style, and has been checked for grammar, typos, ownership of images, and accuracy of links.
• Prepares and summarizes website and digital platform analytics to help inform marketing decisions and audience engagement strategies. Serves as the day-to-day contact for website vendors regarding routine technical issues, content updates, upgrades, and troubleshooting, escalating larger strategic or technical questions as appropriate. Works with OMC’s IT department as needed.
• Supports the development and execution of a digital content strategy that advances organizational goals and audience growth. Manages OMC’s social media presence across multiple platforms, including planning, creating, scheduling, publishing, and monitoring content to ensure timely, accurate, engaging, and brand-aligned communications.
• External Website - Manages the day-to-day content and organization of OMC’s external website, including text, images, navigation, links, and overall usability.
• Collaborates with clinical teams, subject matter experts, and department leaders to develop, review, and maintain accurate, current, and patient-friendly content.
• Consults with individuals requesting website content to understand their goals, identify audience needs, and ensure proposed content aligns with OMC’s website strategy, brand standards, and organizational priorities.
• Reviews website content regularly to identify outdated information, broken links, accessibility concerns, and opportunities to improve the user experience.

Requirements

• Bachelor’s degree in communications, journalism, or related field required.
• Minimum of 3-5 years of experience in a similar web content position or related experience.
• Strong understanding of content management systems and web design best practices.
• Basic knowledge and ability to code HTML and an understanding of CSS.
• Demonstrated experience managing social media content across multiple platforms, including content planning, creation, scheduling, publishing, monitoring, and performance analysis.
• Strong communication skills (oral and written), including the ability to translate website requests into patient-friendly webpages.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment and manage stakeholders' expectations and needs.
• Proficiency in responsive website design, web privacy filtering, and web accessibility standards (ADA and ACA Section 1557.)
• Understanding of implementing audio/video content.
• Excellent proofreading and editing skills.

Preferred

• Knowledge of SharePoint is helpful.
• Healthcare and not-for-profit experience helpful.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Basic Life Insurance
• Tuition Reimbursement
• Employer Paid Short-Term Disability and Long-Term Disability
• Adoption Assistance Plan