Digital Content Specialist

Responsibilities

• Support the firm's global digital content strategy and editorial priorities across websites, campaigns, blogs, resource centers, and other digital platforms, identifying emerging issues, audience interests, and content trends to develop timely, relevant editorial ideas and creative approaches.
• Write, edit, restructure, and optimize digital content, translating complex legal and business topics into clear, compelling, accessible, and audience-focused communications.
• Develop content briefs, headlines, summaries, page structures, calls to action, metadata, and other editorial materials that align with firm standards and business objectives.
• Identify content gaps and opportunities for new, refreshed, or consolidated content, including timely initiatives responding to significant market, regulatory, or firm developments.
• Develop and optimize content for the firm's global websites, including practice, industry, lawyer, office, recruiting, alumni, and thought-leadership pages.
• Partner closely with the Web Content Manager and Web Content team on content planning, development, publishing, and optimization, providing editorial direction, content requirements, and quality feedback to ensure consistency and alignment with firm standards.
• Review staged and published content for accuracy, consistency, accessibility, and adherence to established brand, editorial, and content governance standards, including metadata, tagging, templates, and publishing workflows.
• Support content audits, lifecycle management, localization, and regional adaptation while maintaining consistency across the firm's digital platforms.
• Conduct keyword, search-intent, audience, competitor, and topic research to inform content development and apply SEO, metadata, internal-linking, and structured-content best practices to improve organic visibility across traditional search, answer engines, and AI-assisted discovery.
• Monitor content performance using analytics and search tools, identifying opportunities to improve visibility, engagement, audience journeys, and conversion.

Requirements

• Bachelor's degree or equivalent combination of education and experience, with a minimum of 5 years of progressively responsible experience in digital content, digital marketing, editorial strategy, website content, communications, journalism, or a related field.
• Demonstrated experience writing, editing, proofreading, researching, and optimizing content for complex websites or digital platforms, with strong editorial judgment, digital storytelling skills, and the ability to develop original content concepts and translate complex information into engaging, audience-appropriate content.
• Strong working knowledge of SEO, content optimization, search intent, metadata, internal linking, and content-authority principles, with familiarity with AI-assisted search and emerging digital discovery practices.
• Experience with enterprise content management systems, preferably Sitecore, and familiarity with web analytics and search tools such as GA4, Google Search Console, Semrush, and Siteimprove.
• Familiarity with project management, collaboration, and design tools such as Jira and Figma, along with working knowledge of WCAG, digital accessibility, structured content, and taxonomy.
• Familiarity with digital and social platforms, including LinkedIn, YouTube, Instagram, WeChat, and Sprout Social, and experience using generative AI and automation responsibly within content workflows.
• Strong organizational, project management, problem-solving, and communication skills, with the ability to manage multiple assignments, stakeholder relationships, approvals, and deadlines while collaborating effectively across editorial, technical, creative, analytical, and business teams.
• Experience supporting complex, global organizations and culturally diverse audiences preferred. Experience in professional services, regulated, knowledge-based, or partnership environments preferred; legal industry experience is a plus.
• A proactive, curious, creative, and detail-oriented professional who demonstrates sound judgment, discretion, adaptability, and a commitment to quality, confidentiality, and exceptional client service, with flexibility to work outside regular business hours as needed.
• Relevant certifications or training in digital content strategy, SEO, analytics, accessibility, content management systems, or responsible AI use preferred.

Preferred

• Relevant certifications or training in digital content strategy, SEO, analytics, accessibility, content management systems, or responsible AI use preferred.
• Experience supporting complex, global organizations and culturally diverse audiences preferred; legal industry experience is a plus.
• Experience in professional services, regulated, knowledge-based, or partnership environments preferred.

Benefits

• Morgan Lewis offers competitive compensation and a comprehensive benefits package, including medical coverage, parental leave, paid time off, income protection programs, and more.