Digital Content Specialist

Responsibilities

• Social Media Management & Content Strategy - Strategy & Execution: Lead social media planning and execution across platforms (Instagram, Facebook, X, LinkedIn, TikTok, etc.) to drive brand awareness, audience growth, and community engagement.
• Content Creation: Capture authentic photos and short-form video at school events (liturgies, games, performances, alumnae gatherings) and design everyday graphics using Canva and brand templates.
• Community & Management: Maintain a consistent publishing cadence, manage day-to-day community engagement (comments, messages, tags, reposts), and serve as a resource for internal sub-account managers.
• Trends & Analytics: Track platform trends, monitor performance metrics, and use data-driven insights to refine strategy and optimize future content.
• Campaign Execution: Design, write, proof, and send multi-channel email campaigns, newsletters, and automated workflows supporting Admissions & Recruitment, Advancement, and general school communications.
• Audience Segmentation: Manage email lists, segmentation, sender details, and links to ensure high delivery standards and targeted messaging.
• Performance Tracking: Analyze email metrics (open rates, CTR, conversions) to continuously improve engagement and messaging effectiveness.
• CMS Maintenance: Oversee regular updates, event listings, news, and ongoing content management on the Mercy High School website to ensure information is current, accurate, and engaging.
• User Journey Optimization: Identify web content gaps, optimize landing pages, and improve overall user experience for key audiences across academic, athletic, and advancement pages.
• Web Analytics: Monitor web traffic and user behavior to evaluate content performance and navigation flow.

Requirements

• Education & Experience: Bachelor’s degree in Digital Media, Marketing, Communications, Journalism, Graphic Design, or a related field, OR equivalent demonstrated professional experience/portfolio (3+ years preferred).
• Social & Web Proficiency: Hands-on experience managing organizational social platforms, social analytics tools, and Content Management Systems (CMS, e.g., WordPress, Finalsite).
• Email Marketing: Direct experience with email marketing tools (Mailchimp, Constant Contact, or CRM email software) and segmentation strategies.
• Design & Multimedia Skills: Experience creating everyday assets in Canva or Adobe Creative Suite, along with basic photo/video capture and editing skills (mobile creation or DSLR/CapCut/Final Cut Pro).
• Content & Storytelling: Strong copywriting, editing, and proofreading skills with an understanding of brand voice and AP Style.
• Project Management: Exceptional organizational skills with the ability to manage competing deadlines and a high volume of recurring deliverables.
• Mission Alignment: Passion for Mercy High School’s mission and values, with the ability to collaborate effectively with diverse community groups.