Digital Content Specialist

Grand Rapids, MI (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 days ago

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Job Summary

Own and execute the overall content strategy for Meijer\'s online platform, ensuring brand equity and a seamless translation of the in-store experience to digital channels, while coordinating with buyers, IT, marketing, vendors, and analytics to drive content quality and performance.

Own content strategy and online brand integrity
Collaborate with vendors, merchandising, IT, and analytics teams

Job Description

Responsibilities

The Digital Content Specialist leads the strategy, acquisition, and usage of digital content at Meijer.
Creates and enforces standards, maintains digital eligibility with internal and external stakeholders, and analyzes backend ecommerce data.
This role works directly with buyers, merchandising ITS, digital ITS, marketing, ecommerce, photo agencies, paid media, and external vendor partners.
Own and develop the overall content strategy to maintain Meijer’s online brand equity and translate the in-store customer experience to an online platform
Implement Artificial Intelligence for digital content scorecarding (using Power BI)
Vendor Relations: Direct collaboration with vendors ranging from local businesses to Fortune 500 companies
Troubleshoot vendor PIM issues and facilitate system training
IT Relations: Develop features and bugs within the Agile Program Increment (PI) structure
Digital Content Specialist is the bridge from vendor to Meijer IT
Imagery Standards and Operations: Troubleshoot imagery metadata issues in PIM (e.g. pixels, DPI/PPI, image file format, aspect ratio, file size)

Requirements

Bachelor’s degree in relevant field (digital marketing, merchandising, ecommerce, information systems, digital content creation, etc.)
2-5 years of experience in the above fields
Knowledge of the retail industry and eCommerce
Basic understanding of Search Engine Optimization (SEO)
Ability to analyze reporting and provide insights
Ability to collaborate with, and present to internal and external stakeholders (e.g. Meijer buying directors, influential vendor account managers and leadership)
Passion to learn company systems, processes and tools, and identify opportunities of improvement
Proactive and action-oriented
Detail-oriented and organized
Ability to meet production deadlines

Benefits

Meijer Rewards
Weekly pay
Scheduling flexibility
Paid parental leave
Paid education assistance
Team member discount
Development programs for advancement and career growth

Meijer

3.3 Glassdoor

It takes guts to start a business during the Great Depression. And it takes vision to keep it going.Our founder, Hendrik Meijer, opened Thrifty Acres in 1934. Nearly thirty years later, his son, Fred, pioneered the world's first-ever supercenter, laying the groundwork for what we are today: a multi-billion-dollar household name in retail. But we’re not stopping there. We recently launched the nation’s largest grocery home-delivery service, once again reinventing the grocery shopping experience. While a lot has changed over the years, one thing remains the same: we are still family-owned. That sense of family is fundamental to everything we do. It’s the difference between selling a product and serving a community, and it’s the reason we’ve given back over $30 million to local food pantries in the last ten years.So, if you share our pioneering spirit and take pride in helping others, we would love to connect with you. And together, we can bring more good to life and our community.

Founded in 1934

Grand Rapids, Michigan, USA

30K employees (1,534 in marketing)

www.meijer.com

49% recommend to a friend

56% CEO approval