Responsibilities

• Deliver high-quality website content from ideation and research through to writing, editing, publishing, and ongoing improvement.
• Write and edit editorial content (e.g., guides, destination articles, trip-planning content) and create/refine product and destination descriptions, landing pages, FAQs/resources, and other supporting web content.
• Apply strong editorial standards (clarity, accuracy, tone of voice, style consistency, proofreading) across all website content.
• Localize and adapt content produced by global teams and partners to ensure it reflects US market language, context, and campaign needs; support occasional geo-specific campaign variants (city or region-based messaging).
• Conduct regular content audits to identify outdated, underperforming, or duplicate content and take appropriate action (refresh, consolidate, retire, or rework).
• Partner with Sales/Service and commercial stakeholders to keep destination and offer content accurate and customer-friendly.
• Collaborate with SEO specialists to implement keyword strategies and recommended on-page improvements, including metadata updates and internal linking.
• Apply SEO best practices in publishing (content structure, internal linking, optimisation for intent) while maintaining a high-quality editorial experience.
• Benchmark against competitors and monitor industry trends to identify content opportunities and best practices.
• Own the planning, writing, and coordination of the US email and SMS content calendar (newsletters, nurture/win-back, launches, promotions, seasonal campaigns).