Digital Content Specialist

Asheville, NC (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Coordinate and execute digital marketing content, web updates, email campaigns, SEM initiatives, and cross-functional projects to drive audience engagement and measurable opportunities while tracking budgets and coordinating with the Marketing Manager.

  • Content Creation: Write campaign briefs and develop emails, and other content to engage and maintain an audience, contributing to purchases and long-term brand loyalty.
  • Website Maintenance: Manage and update our website using basic HTML/CSS to keep content current.
  • Email Campaigns: Assist in the design and deployment of marketing emails, including the use of HTML/CSS for email template creation.

Job Description

Coordinate and execute digital marketing content, web updates, email campaigns, SEM initiatives, and cross-functional projects to drive audience engagement and measurable opportunities while tracking budgets and coordinating with the Marketing Manager.

  • Content Creation: Write campaign briefs and develop emails, and other content to engage and maintain an audience, contributing to purchases and long-term brand loyalty.
  • Website Maintenance: Manage and update our website using basic HTML/CSS to keep content current.
  • Email Campaigns: Assist in the design and deployment of marketing emails, including the use of HTML/CSS for email template creation.
  • Search Engine Marketing: Take a lead role in developing and refining SEM campaigns that drive consumer conversions as well as brand awareness in B2B2C channels.
Genova Diagnostics logo

Genova Diagnostics

Headquartered in Asheville, N.C., Genova Diagnostics is a global specialty clinical laboratory, pioneering a systems approach that supports healthcare providers in the personalized treatment and prevention of chronic disease. Chronic diseases are often complex and Genova's system-based testing helps physicians develop targeted treatments for their patients. Easy-to-read color graphic reports synthesize test results into actionable information and facilitate physician-patient communication. The internationally renowned lab is committed to the highest standards and has a team of medical experts who provide consultation to healthcare professionals, as well as a robust array of educational resources, ensuring that physicians order the right tests for their patients.Genova Diagnostics...- is a fully accredited medical laboratory, certified in the areas of clinical chemistry, bacteriology, mycology, parasitology, virology, microbiology, non-syphilis serology, general immunology, hematology, toxicology, as well as molecular genetics by six separate health agencies including the Centers for Medicare & Medicaid Services which oversees clinical labs in the United States under the federal Clinical Laboratory Improvement Amendment (CLIA).- offers more than 125 specialized diagnostic assessments, covering a wide range of physiological areas including digestive, immunology, metabolic function and endocrinology.

Founded in 1987
Asheville, North Carolina, USA
320 employees (6 in marketing)

Traffic Signals

Monthly Visitors
138.4K
Monthly Google Ads Budget
$5.5K
Traffic Source Mix
Search
40.6%
Direct
53%
Referral
4.3%
Social
1.3%
Paid
0.6%

Headcount Trend

Current headcount: ~320

Marketing Team

Marketing Team Size
6 (2% of company)