Responsibilities

• Content Creation: Write social posts, emails, and other content to engage and maintain an audience, contributing to long-term brand loyalty.
• Website Maintenance: Manage and update our website using Bloomreach CMS as well as basic HTML/CSS to keep content current.
• Email Campaigns: Assist in the design and deployment of marketing emails, including the use of HTML/CSS for email template creation.
• Social Media Coordination: Contribute to the creation and scheduling of social media content across various platforms.
• Instruction Database Maintenance: Update and manage a centralized database of product instructions for internal and external use.
• Projects: Partners with project owners to execute projects from start to finish and is responsible for building cross-functional relationships to aid in the development and completion of compiling, creative, and accurate web content.
• Manages assigned projects from idea generation, planning, implementation, follow-up and evaluation
• Assists Marketing Manager in achieving company goals by executing marketing objectives, strategies, and tactics, including coordination with marketing staff to promote products and events
• Prepares and tracks budget as necessary, as well as monitors budgetary spending to assist in delivering maximum return on investment

Requirements

• Bachelor's degree (B.A.) from a four-year college or university in marketing, business or technology and three years related experience and/or training
• Solid understanding of HTML/CSS
• Understanding of web development, including content, design, and functionality
• Marketing automation experience (Pardot, Marketo, Hubspot, etc.) is a must
• Basic HTML knowledge
• Proficiency with analytics (Google Analytics)
• Knowledge of Spreadsheet and Word Processing software
• Familiarity with social media networks (Facebook, YouTube, Twitter and LinkedIn) from a business/commercial standpoint
• Experience with CRM systems is beneficial

Preferred

• Graphic design skills are a plus
• Experience with Bloomreach CMS (website content management) is helpful
• Experience with email platforms (Pardot, Salesforce Marketing Cloud, Marketo, etc.) is beneficial