Responsibilities

• Contribute to the strategic visions of the Marketing Department and FHM
• Work closely with other team members to maintain the company website, including building product pages, blog posts content hubs, optimizing performance, and identifying growth opportunities
• Act as subject matter expert for all functions related to the FHM marketing technology stack to include CRM platform, point-of-sale application, online reviews platform, and others as relevant
• Execute the FHM Communications Calendar: Maintain and optimize a strategy for all FHM content to include social posts, blogs, videos, seasonal and/or market-driven communications, and ongoing campaigns
• Produce original written content for the FHM website, social media, press releases, and other marketing materials
• Assist with paid campaigns to include strategy, delivery, ad format, optimization, reporting, and CRO across platforms
• Employ marketing analytics techniques to gather important KPI data and evaluate the success of marketing campaigns and advertisements
• Consult with individual loan officers to deliver customized support and maintenance of their individual digital presence, unique brand, and marketing strategy on an as-needed basis
• Act as an internal subject matter expert regarding the latest digital marketing trends, algorithm changes, and industry knowledge related to the FHM

Requirements

• Collaborative attitude with the ability to give and receive constructive criticism
• Expertise in managing SEO, PPC, and digital advertising strategies
• Deep experience in working with WordPress and online CMS platforms
• Proficiency with CRM platforms and best practices
• Superior writing skills with a passion for producing great copy across mediums
• Strong knowledge of marketing research techniques and databases
• Strong business knowledge and customer service skills
• Proficiency in standard MS Office software applications, including PowerPoint and Excel
• Expertise in the use of online networking sites and social media publishing tools
• Four-year degree in Public Relations, Journalism, Marketing, Communications, Sales, Business, or related field

Preferred

• Working knowledge of Adobe Creative Suite preferred
• Familiarity with video production and editing preferred

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program