Digital Content Specialist at Discover Downstate Illinois | Swansea, IL

Discover Downstate Illinois

Digital Content Specialist

Swansea, IL (On-site)

Salary Not AvailableEntry LevelFull time

Posted 4 months ago

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Job Summary

Drive social content creation and campaign coordination for Discover Downstate Illinois across key platforms, aligned with seasonal priorities.

Plan and manage social content across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Must-have: Provide 2–3 unique writing samples.
Standout: Lead the Coffee Trail promotion and partner communications.

Job Description

Responsibilities

Plan and schedule social content across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Actively manage channels, respond to comments, and engage followers to build a strong online community.
Capture and produce photo and video content highlighting destinations, events, and experiences in Downstate Illinois.
Maintain a consistent content calendar aligned with seasonal campaigns and organizational priorities.
Lead day-to-day coordination and promotion of the Coffee Trail campaign, including partner communication and content creation.
Stay up to date on trends and platform updates to optimize performance.
Assist with copywriting for blogs, emails, publications, and website updates.
Ensure content aligns with brand voice and tourism messaging; proofread before publishing.
Attend select events and collaborate with the Communications Manager on campaigns.
Perform additional duties as assigned.

Requirements

Bachelor’s degree in journalism, marketing, communications, or business administration preferred but not required.
Provide 2-3 unique writing samples (blogs, articles, essays, etc.).
Comfortable with computers and social media platforms.

Preferred

Benefits

Discover Downstate Illinois

Discover Downstate Illinois is a Convention and Visitors Bureau that represents 22 counties stretching across southern Illinois. Downstate Illinois is full of exciting experiences for anyone and everyone; spend a day shopping in boutiques and dining at amazing restaurants, or get away from it all to experience several breathtaking nature trails and parks. Our goal is to highlight the hidden gems in southern Illinois, so that everyone can take a unique adventure they may have otherwise never heard of! We can assist our member communities in creating and producing advertising efforts such as social media, brochures, billboards, web and video content, and much more. We LOVE our neck of the woods, and hopefully after a visit, you will too!

Belleville, Illinois, USA

9 employees (5 in marketing)

www.downstateil.org