Digital Content Specialist

Northridge, CA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 days ago

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Job Summary

Own and oversee the college and department digital presence, ensuring accessibility, content strategy, and asset management across websites and newsletters.

  • Lead day-to-day website maintenance and improvements.
  • Coordinate media assets and newsletters.
  • Analyze engagement metrics to drive communication improvements.

Job Description

Responsibilities

  • Overseeing the day-to-day maintenance and continuous improvement of the college and department websites.
  • Ensures all web content adheres to CSU and industry best practices for digital accessibility, Search Engine Optimization (SEO), content presentation, usability, and web standards to provide an engaging and effective user experience.
  • Coordinates the collection of graphics, photographs, videos, and other supporting materials for digital communications.
  • Produces two electronic newsletters each semester highlighting college achievements, events, research, student success, and other news.
  • Collects, organizes, catalogs, archives, and maintains digital assets, including photographs, videos, graphics, written content, and other media using online file management and project management systems to ensure assets remain organized and accessible for college-wide use.
  • Performs other duties as assigned.

Requirements

  • Equivalent to a bachelor's degree in a related field and two years of relevant experience.
  • Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
  • An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
  • Thorough knowledge of website maintenance, content planning and publishing, digital accessibility requirements, SEO, usability principles, content presentation, and web standards needed to create an engaging and effective user experience.
  • Demonstrated ability to create, edit, publish, and distribute engaging content across websites, social media, and electronic communication channels; coordinate graphics, photographs, and videos; prepare email campaigns using platforms such as Emma; and collaborate effectively with administrators, faculty, students, and other stakeholders.
  • Thorough knowledge of content planning, writing, editing, publication, and distribution practices for electronic newsletters, with the ability to present college achievements, events, research, and student success accurately and effectively to diverse internal and external audiences.
  • Demonstrated ability to collect, catalog, archive, and maintain photographs, videos, graphics, and written content using online file and project management systems; analyze website, social media, email, and digital engagement metrics; prepare reports; and recommend communication improvements.

Benefits

  • The university offers an excellent benefits package, including but not limited to: medical, dental, vision, retirement & savings, tuition waiver, and more.

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$39.8K
Traffic Source Mix
Search
45.2%
Direct
37.1%
Referral
15%
Social
1.3%
Paid
1.3%

Marketing Team

Marketing Roles Posted (Last 30 Days)
4

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