Digital Content Specialist

Fond du Lac, WI (Hybrid)

$63K/yr – $91K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Lead cross-functional efforts to maintain brand integrity and accurate product data across online channels, owning dealer audits, data governance, and the Online Authorized Seller Program while coordinating with Creative, Product, and Marketing to ensure assets and content are ready for eCommerce launches.

  • Own dealer onboarding/audits, PIM and DAM workflows, and data integrity across partners
  • Drive cross-team collaboration and timely product launches through data mapping and content syndication

Job Description

Responsibilities

  • Dealer Support Duties: Handle ‘Contact Us’ cases within retailer portals to implement corrective measures and resolve problems efficiently
  • Regularly review retailer and dealer online presence through audits to maintain brand integrity and optimize product representation
  • Manage the Online Authorized Seller Program by overseeing all documentation, coordinating communications, leading recurring status meetings, and providing regular reporting to stakeholders
  • Conduct an annual audit of authorized dealers & resellers to verify their online presence, ensure compliance with brand guidelines, and assess whether continued authorization is warranted
  • Monitor and coordinate data integrity with external partners to support accurate online visibility and tracking of RUPP products (Wayvia/PROWL)
  • PIM Duties: Create, update, and maintain product listings across multiple online platforms to ensure accuracy, consistency, and optimal presentation
  • Support in keeping inRiver platform updated as the single source of truth, ensuring data integrity and accuracy
  • Collaborate with team and external partners to set up and manage data mapping for content syndication
  • Collaborate effectively with cross-functional teams to manage and support a wide range of tasks and projects
  • Take ownership of all inquiries and ensure they are tracked, managed, and resolved through to successful completion

Requirements

  • Strong verbal and written skills necessary to communicate effectively with all levels of the organization.
  • Interpersonal skills necessary to engage with a range of teams within the organization.
  • Ability to reason through problems and suggest workable solutions
  • Strong attention to detail and thoroughness, ensuring accuracy and consistency in product data, content, and project deliverables
  • Ability to make independent judgments regarding product content resolutions and ongoing improvements.
  • Self-starter, accountable and motivated by detail orientated projects.
  • Excellent organizational and follow-up skills to verify projects to completion.
  • Strong organizational and time management skills to handle multiple tasks and projects simultaneously
  • Bachelor’s degree in Business, Marketing, eCommerce, or a related field preferred.
  • 2+ years of experience in an eCommerce, content management, or marketplace operations role.

Preferred

  • Experience with Walmart Supplier One, inRiver, AEM, Wayvia, Aquia/Widen DAM, Adobe Commerce preferred

Benefits

  • This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here .
Brunswick Corporation logo

Brunswick Corporation

4.0 Glassdoor

Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com.

Mettawa, IL, US
9K employees (470 in marketing)
78% recommend to a friend
90% CEO approval

Salaries

Posted range

$63K/yr – $91K/yr

Taken straight from the job posting.

The middle of this range ($77K) is 5% above the median base salary for Content Marketing Specialist roles in the United States ($73K).

Content Marketing Specialist median pay in the United States

$73K/yr

Most pay falls between $65K and $80K. Based on 95 salaries.

See all Brunswick Corporation salaries

Funding

Total Funding
$1B
Last Raise
$1B
Post IPO Debt, 1 years ago

Funding History

  • Oct 2024
    Post IPO Debt • $1B

Traffic Signals

Monthly Visitors
76.3K
Traffic Source Mix
Search
31.1%
Direct
51.3%
Referral
15.6%
Social
1.1%
Paid
0.7%

Headcount Trend

Current headcount: ~9.2K

News about Brunswick Corporation

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Digital Content Specialist

Brunswick Corporation · Fond du Lac, WI · Hybrid