Digital Content Specialist

Responsibilities

• Serve as digital content expert while partnering closely with the Digital Experience team
• Research, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog posts
• Implement the enterprise-wide health and wellness content strategy
• Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
• Assist with large website migrations, including auditing and optimizing existing content and creating new content
• Edit webpages in content management system

Requirements

• Bachelor's Degree in Marketing or related field, or
• Bachelor's Degree in Public Relations or related field.
• Typically requires 2 years of experience preferably in Digital Marketing, Digital Copywriting, Journalism or Public Affairs, Public Relations and Communications.
• Knowledge, Skills & Abilities Required
• - Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
• - Proven experience producing high-quality website content in a fast-paced environment
• - Strong written and oral communications
• - Strong organizational skills
• - Storytelling capabilities
• - Problem-solving skills

Preferred

• Healthcare or academic experience
• Content strategy experience