Digital Content Specialist

Saint Cloud, MN (On-site)

$60K/yr – $82K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Own revenue-focused content, turning SME insights into optimized assets that boost leads, visibility, and buyer engagement, while ensuring brand protection and data-driven performance in a fast-moving environment.

  • Own content strategy from ideation to optimization that drives qualified leads.
  • Must-have: Strong writer who treats content as a revenue tool.
  • Standout: Ability to convert SME conversations into high-impact, SEO-friendly content.

Job Description

Responsibilities

  • Create and optimize content that drives qualified leads and revenue
  • Turn conversations with SMEs into high-impact content
  • Own and evolve content based on performance, search visibility, and buyer behavior
  • Stay ahead of SEO/GEO and AI-driven search
  • Contribute to earned media and external visibility

Requirements

  • Strong writer who understands content is a revenue tool
  • Naturally curious—you can flush noteworthy topics out of everyday conversations with just a few uniquely crafted questions
  • Understands & protects the brand—won’t chase views at its expense
  • Comfortable with data and driven to improve performance
  • Balances creativity with clarity and credibility
  • Thrives in a fast-paced, always-evolving environment.

Benefits

  • health, dental, and vision insurance
  • 401k retirement savings plan
  • paid holidays
  • paid time off
  • access to professional development opportunities
  • wellness programs
  • employee assistance resources

Anderson Trucking Service

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Founded in 1955
St Cloud, Minnesota, USA
1.7K employees (27 in marketing)