Responsibilities

• Manage and maintain ALEKO's social media channels, including content scheduling, publishing, community engagement, and performance monitoring.
• Develop and execute content strategies for social media that support brand awareness, engagement, and business objectives.
• Generate creative concepts and content ideas for social media that align with marketing campaigns, seasonal initiatives, product launches, and industry trends.
• Capture and edit high-quality photography and video content for social media, website, advertising, email marketing, and other digital platforms.
• Design graphics and digital assets while maintaining brand consistency.
• Write concise and engaging copy for social media posts, advertisements, and other digital marketing materials.
• Create and manage Meta advertising campaigns, including audience targeting, creative development, budget management, and performance optimization.
• Monitor content and campaign performance and provide recommendations based on analytics and engagement data.
• Stay current on social media trends, platform updates, content best practices, and emerging digital marketing opportunities.
• Assist with the creation of marketing materials as needed.

Requirements

• 2+ years of experience in content creation, social media management, digital marketing, or a related field.
• Demonstrated experience creating engaging photo, video, and graphic content for digital platforms.
• Basic graphic design skills with an understanding of layout, branding, and visual storytelling.
• Experience managing social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest, and YouTube.
• Ability to develop creative content ideas and execute them from concept to completion.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Self-motivated and able to work independently with minimal supervision.
• Basic copywriting and communication skills.
• Experience analyzing social media and advertising performance metrics and applying insights to improve results.
• Knowledge of current social media trends, content formats, and platform best practices.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Vision insurance