Responsibilities

• Develops and executes creative content that aligns with designated monthly campaign themes, driving prospective student engagement throughout key stages of the enrollment lifecycle.
• Plan, script, shoot, edit, and publish high-quality, engaging content across all official, central Le Moyne channels (i.e., Instagram, TikTok, LinkedIn, Facebook, X, YouTube)
• Gather, capture, and synthesize a wide range of digital media (i.e. photography, news links, quotes, event registration, etc.) into cohesive and impactful content tailored for various platforms and audiences.
• Leverage content for use on the College’s primary website including feature stories, student spotlights, event recaps, and rich media assets—that are fresh, informative, and aligned with marketing goals.
• Capture daily campus life, academic achievements, student stories, athletics, and special events in real-time.
• Comfortably collaborate with students, faculty, and staff.
• Maintain a cohesive visual identity and authentic brand voice that resonates with prospective students, current students, alumni, the local community, and other constituents.
• Manage daily social media publishing schedules and content calendars.
• Actively monitor channels to cultivate two-way conversation—responding to comments, direct messages, and brand mentions with warmth, enthusiasm, and accuracy.
• Serve as the eyes and ears of the college online, fostering a positive, safe, and vibrant online community.

Requirements

• Bachelor’s degree is required.
• 2–4+ years of professional social media management experience
• Proven ability to manage projects end-to-end—from initial idea to filming, editing, posting, and measuring—without needing a large production team.
• Enthusiasm, creativity, and optimism.
• Ability to thrive in a dynamic environment where news happens fast and priorities shift.
• Highly approachable, friendly, and outgoing.
• Equally comfortable walking up to students on campus or collaborating with senior administrators.
• Expert knowledge of native platform tools (TikTok, IG Reels), capcut/short-form video editing apps, Canva, Adobe Creative Cloud, social scheduling/analytics tools (i.e., Sprout Social, Hootsuite, or similar), and basic experience with Content Management Systems (CMS) for web updates (i.e., WordPress, Cascade, or similar).
• Comfortable appearing on camera, hosting quick Q&As, or leading video interviews when the content calls for it.

Benefits

• 403(b) Retirement contribution- (9.5% Employer match)
• Generous tuition coverage
• Health insurance options- (Medical, Dental, Vision, Flexible Spending Accounts)
• Health Savings Accounts- (Partially Employer funded)
• Basic Life & AD&D Insurance- (Employer paid)
• Short and Long Term Disability Insurance (Employer paid)
• Supplemental Life & AD&D Insurance
• Voluntary benefits- (Legal, Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance etc.)
• 12 paid holidays
• Generous time off package