Responsibilities

• Content & SEO (the foundation) Write 1-2 blog article per week answering the real questions our customers and referral partners ask (think "They Ask, You Answer" methodology) Optimize product pages and site content for search and AI-answer visibility (schema markup, FAQs, metadata) Keep the website accurate and current — product details, pricing, availability, seasonal updates
• Social & Paid Advertising Plan and publish across our social channels Build, launch, and manage paid ad campaigns on Meta — including budgets, targeting, and reporting on what's working Shoot and edit video and photo content on-site (product demos, customer education, behind-the-scenes) using a smartphone/DSLR and basic editing tools — no studio crew, just resourcefulness
• Email Marketing Produce bi-weekly customer newsletters plus seasonal/holiday campaigns Grow and segment our list; track opens, clicks, and conversions

Requirements

• 2–4 years in a hands-on marketing role (agency or in-house), ideally where you wore multiple hats
• Demonstrated ability to write clearly and persuasively for a non-technical audience — please include 1–2 writing samples
• Working knowledge of SEO fundamentals and at least one CMS (we use Shopify)
• Direct experience running Meta and/or Google ad campaigns with a real budget
• Comfortable shooting and editing basic video/photo content yourself
• Self-directed — you can take a goal and run with it without daily supervision

Preferred

• Healthcare, medical equipment, senior care, or hospice-adjacent experience
• CRM / email platform experience (Gohighlevel, Klaviyo, Mailchimp, or similar)
• Basic familiarity with analytics (GA4, Shopify reports)