Digital Content Marketing Specialist

Shoreview, MN (Hybrid)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive global social content and campaign coordination across regions from Shoreview, MN.

  • Own content creation and publishing across LinkedIn, Instagram, TikTok, Facebook, and YouTube.
  • Must-have: 2–3 years in marketing or social media with tool experience (Sprout Social, Canva, Adobe).
  • Standout: Global-campaign collaboration across Americas, APAC, and EMEA.

Job Description

Responsibilities

  • Create, schedule, and publish content across social media platforms, including LinkedIn, Instagram, TikTok, Facebook, and YouTube.
  • Conduct social listening to monitor brand sentiment, competitor activity, and industry trends.
  • Assist with paid social campaigns, Google Ads, and other digital advertising initiatives.
  • Draft and produce marketing content, including email campaigns, social copy, website content, and promotional materials.
  • Ensure content aligns with global brand messaging, tone, and campaign objectives.
  • Support creation of campaign collateral for product launches, events, and other marketing initiatives.
  • Assist with end-to-end campaign execution, including scheduling and performance tracking.
  • Collaborate with regional teams (Americas, APAC, EMEA) to ensure timely delivery of campaigns and content.
  • Support influencer campaigns, including outreach, communication, and monitoring influencer content.
  • Pull campaign, social, and web performance reports using tools such as Google Analytics and Sprout Social.

Requirements

  • 2–3 years of experience in marketing, social media, or content creation.
  • Hands-on experience with social media management tools (e.g., Sprout Social, Hootsuite) and content creation tools (e.g., Canva, Adobe Creative Suite).
  • Strong written and verbal communication skills; ability to craft compelling messaging.
  • Proven ability to manage multiple projects, meet deadlines, and prioritize effectively.
  • Experience with paid social campaigns and basic analytics/reporting.

Preferred

  • Experience in B2B/B2C marketing within global organizations.
  • Familiarity with CRM, marketing automation, or campaign reporting platforms.
  • Understanding of influencer marketing and content strategy.
  • Familiarity with Google Ads, SEO, and website content management.