Digital Content Manager

Fort Wayne, IN (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Visit Fort Wayne’s social media and content marketing to boost local visitation and events through integrated digital and photography/video programs.

  • Own social channels and content creation for Visit Fort Wayne.
  • Must-have: 3 years in social media/digital marketing with analytics.
  • Standout: Collaboration with agencies, influencers, photographers, and video projects.

Job Description

Responsibilities

  • Social Media
  • Manage Visit Fort Wayne’s social media channels to encourage more visitations to Fort Wayne.
  • Create and schedule posts, modify content for different platforms, monitor platforms for mentions of Fort Wayne or Visit Fort Wayne, and respond and engage with comments.
  • Manage the Current Fort Wayne Facebook page to inform locals about events and help instill community pride.
  • Oversee and assist Marketing and Communications Coordinator with Visitors Center social media as needed.
  • Adapt to new social media platforms and changes to current platforms.
  • Work with the group sales team to plan and create LinkedIn content for sales strategies.
  • Collaborate with local social media influencers to promote special events and initiatives.
  • Digital Marketing
  • Work with agency to write copy, prepare creative, and place all digital and social media ads for leisure and additional campaigns throughout the year.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, English or related field from an academic institution.
  • 3 years experience in social media, digital marketing, or marketing.
  • 3 years experience using social and digital marketing software, and some experience with analytical tracking.
  • Must be able to travel as the job demands.

Preferred

  • Knowledge of convention and tourism industries is a plus.

Benefits

  • Employee Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Long Term and Short-Term Disability Insurance
  • Life and Accidental Death and Dismemberment Insurance
  • Paid Parking
  • Paid Professional Development
  • Paid Holidays
  • YMCA Optional Discounted Membership
Visit Fort Wayne logo

Visit Fort Wayne

Visit Fort Wayne is a not-for-profit organization whose purpose is to expand Fort Wayne's economy by attracting convention and leisure visitors. The CVB is responsible for marketing Fort Wayne and Allen County as a desirable destination for convention, sporting and tourism activities. Visit Fort Wayne has a full-time, professionally trained staff who serve as Fort Wayne's liaison between visitors and the business that host them. The group acts as an information center, convention sales force, and tourism promotion organization for our area, as well as a catalyst for economic development growth. Millions of dollars from visitor spending and increased tax revenues are generated to increase commerce, sustain jobs and enhance the quality of life in Fort Wayne, Indiana. The Visit Fort Wayne Leadership Team consists of a Board of Directors as well as a dedicated staff.

Founded in 1964
Fort Wayne, Indiana, USA
28 employees (7 in marketing)

Traffic Signals

Monthly Visitors
120.8K
Monthly Google Ads Budget
$55
Traffic Source Mix
Search
63.4%
Direct
30.6%
Referral
3.7%
Social
1.8%
Paid
0.4%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
7 (25% of company)

Recent News