Digital Content Manager at Visit Casper | Casper, WY | $50K/yr – $55K/yr

Visit Casper

Digital Content Manager

Casper, WY (On-site)

$50K/yr – $55K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the content engine for Visit Casper, shaping the voice and stories across blogs, itineraries, website copy, and social with real time signals driving engagement.

Content Strategy & Editorial Calendar: plan and execute aligned with brand, goals, and audiences.
Social & Partnerships: manage social strategy, creator/photographer collaboration, and timely posts across platforms.
Performance & Transitions: measure content impact, optimize via insights, and support site/CRM movements.

Job Description

Responsibilities

Know this location like the back of your hand.
Love this location like it’s yours for life.
Be ready to share every day, whether in writing, by photo, video, social media, podcast or e-newsletter.
Develop and execute a content strategy that aligns with Visit Casper’s brand, goals, and target audiences.
Create and manage an editorial calendar to ensure a steady flow of engaging and relevant content.
Collaborate with internal teams and external partners to source, develop, and distribute compelling content.
Be ready to share in-the-moment insights into what is current in the community, allowing followers to connect personally.
Craft engaging blog posts, website content, itineraries, and promotional copy that showcase Casper’s unique and often one-of-a-kind experiences.
Proofread and edit content to ensure accuracy, consistency, and adherence to brand voice.
Oversee Visit Casper’s social media strategy, including content creation, scheduling, and engagement.

Preferred

Basic graphic design, photo and/or video editing skills (Adobe Creative Suite, etc.).
Photography
Videography
Knowledge of paid social and digital advertising strategies.
Experience working with destination organizations or in the travel industry.
Meticulous attention to detail, spelling, punctuation and grammar.
Project management tools such as Asana to ensure that deadlines are met, and teammates are supported.
Impeccable business practices: fiscal stewardship, professionalism, responsiveness and follow-through.
Desire to be part of a cohesive, goal oriented, mutually supportive team.

Benefits

Dental insurance
Health insurance
Life insurance
Paid time off
Professional development assistance
Retirement plan
Vision insurance

Visit Casper

Visit Casper and the Casper Area Convention & Visitors Bureau are operated by the Natrona County Travel & Tourism Council. The Natrona County Travel & Tourism Council is a joint powers council whose mission is to enhance the economic base of Natrona County through tourism. Its primary objective is to encourage more and longer visitor stays through marketing programs aimed at the convention/meeting, individual, motor coach and special events markets.

Founded in 1989

Casper, Wyoming, USA

8 employees (1 in marketing)

www.visitcasper.com