Digital Content Manager

Responsibilities

• Own Joie’s global digital content strategy across social, web, and email channels.
• Build, maintain, and govern a single, integrated global content calendar across digital channels.
• Lead cross-functional planning with regional marketing teams and ecommerce partners to align product launches, campaigns, and key commercial moments.
• Balance global brand consistency and priorities with regional market needs, enabling effective localization.
• Own and evolve Joie’s global organic social media strategy across Instagram, Facebook, TikTok, YouTube and emerging platforms.
• Oversee global social content planning and execution in alignment with the broader global content calendar.
• Manage and develop the Social Media Manager, including goal setting, performance management, and capability developments.
• Ensure global social content is built for scalability and localization across subsidiaries and distributor markets.
• Partner with PR and customer service teams to establish clear community management standards and escalation protocols.
• Oversee global brand content across EMEA, LATAM, and APAC Joie websites, in partnership with regional teams, IT and eCommerce.

Requirements

• Five (5) to eight (8) years of experience in digital content, social media, or digital marketing roles.
• Experience operating in global or multi-market environments.
• Proven people leadership experience, including direct management and development of team members.
• Strong understanding of content strategy across social, web, and email.
• Experience managing digital platforms and content workflows.
• Highly organized with strong communication and stakeholder management skills.
• Fluent in English (required).
• Fluent in German strongly preferred.
• Bachelor’s degree in marketing, communications, or a related field preferred, or equivalent combination of training and experience.
• Strong organizational and project coordination skills, including timeline management, task tracking, and documentation.

Preferred

• Fluent in German strongly preferred.

Benefits

• Medical & Prescription Plan Design: $0 Copay / $0 Deductible
• Dental, Life Insurance
• 401(k) with a 6% Employer Match.
• PTO: Holidays, vacation & sick time
• Gym facilities