Responsibilities

• Manage all aspects of website content, resort app content and email communications across the organization.
• Collaborate with data partners to define, maintain, and optimize customer audience segments.
• Design and develop responsive email communications for all internal stakeholders.
• Test email content and functionality across multiple devices, browsers, and email clients.
• Schedule and deploy email and resort app campaigns with recurring communications.
• Monitor audience segments and engagement metrics to identify opportunities for improved customer communication and content relevance.
• Apply industry best practices related to email deliverability, resort app push notifications, audience engagement, content effectiveness, and performance measurement.
• Provide strategic recommendations and insights based on analytics, customer behavior, and industry trends.
• Develop, execute, and evaluate A/B and multivariate testing initiatives, presenting results and recommendations to stakeholders.
• Monitor communication performance to ensure consistent rendering and user experience across major email providers.
• Support new digital content, customer engagement, and analytics initiatives as business needs evolve

Requirements

• Bachelor’s Degree (B.S. or B.A.) or equivalent from a four-year college or technical school; and at least two years related experience and/or training; or equivalent combination of education and experience.
• Language Skills: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
• Technical Skills: Email development and coding best practices for cross-platform compatibility. Website analytics and reporting platforms, including Google Analytics 4 (GA4) and Google Tag Manager. CRM and customer engagement platforms, including Ascent 360, Adobe or similar systems. Content Management Systems (CMS) such as WordPress or equivalent platforms. Audience segmentation, data analysis, and performance reporting. A/B testing, content optimization, and customer journey automation. Adobe Creative Cloud applications, including Photoshop, Illustrator, Acrobat, and Express. Other applications including but not limited to Canva, Lumiplay and Ascent 360. Microsoft 365 applications, including Excel, Word, PowerPoint, Teams, and SharePoint. Project management and collaboration tools such as Jira or similar platforms.
• Additional items may be required as needed.
• Possible additional language or technical requirements may apply.
• Experience in email deliverability and testing strategies is preferred but not required.
• Familiarity with push notifications and multi-channel engagement is a plus.
• Strong analytical and storytelling skills with the ability to present data-driven insights to stakeholders.
• Experience with customer journey mapping and lifecycle marketing is desirable.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency with data visualization and reporting tools.
• Ability to collaborate cross-functionally with marketing, product, and operations teams.

Benefits

• FTYR Benefits include Group Health (Medical, Dental, Vision, Life & AD&D), 401(K) Match, Flexible Spending, Paid Time Off, Mix of Vacation/Sick Time
• Benefits include ski pass, dependent passes (for full-time commitment), discounted lift tickets, lift tickets at other CO resorts, discounted employee shuttles and discounted meals and lodging and ski school discounts