Digital Content Manager at Nolan Wells Studios | Springfield, MA

Nolan Wells Studios

Digital Content Manager

Springfield, MA (Hybrid)

Salary Not AvailableMid Level2+ years expPart time

Posted 4 weeks ago

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Job Summary

Own the digital content engine for a fashion studio, building and executing across Instagram, TikTok, and LinkedIn with a calendar-driven publishing cadence and platform tailored storytelling.

Content Strategy & Ownership: Define and execute a cross-platform content plan and publishing cadence tied to brand storytelling.
Content Production & Optimization: Create and edit photo/video content, write captions, and deliver platform-ready assets for each channel.
Analytics & Growth: Track performance, iterate on formats and topics, and drive engagement and business growth.

Job Description

Responsibilities

Lead the planning, execution, and optimization of Nolan Wells Studios' digital content strategy across Instagram, TikTok, LinkedIn, and emerging platforms.
Create, capture, edit, and publish high-quality photo, video, graphic, and written content that reflects the studio's brand identity and creative vision.
Develop and maintain a strategic content calendar, ensuring a consistent publishing cadence across all digital channels.
Capture behind-the-scenes content during editorial shoots, client projects, fittings, meetings, productions, events, and other key moments.
Edit photo and video content using Adobe Creative Suite, CapCut, or comparable software while tailoring content to each platform's best practices.
Write engaging, brand-aligned captions, articles, and storytelling-driven content, with emphasis on LinkedIn and editorial-style messaging.
Design on-brand graphics and digital assets to support social media, marketing initiatives, and brand campaigns.
Manage content scheduling, publishing, and quality control while ensuring all content aligns with established brand standards and messaging.
Monitor community engagement by responding to comments, messages, and interactions while helping cultivate an authentic online community.
Analyze content performance, platform analytics, and audience insights to continuously optimize content strategy, increase engagement, and support business growth.

Requirements

A Bachelor's degree (or current pursuit) in Marketing, Communications, Journalism, Photography, Videography, Graphic Design, Creative Media, Digital Media, or related field is strongly preferred.
2+ years of experience creating, managing, and growing digital content across social media platforms through professional, freelance, agency, or entrepreneurial work.
Demonstrated expertise in photography, videography, video editing, graphic design, and copywriting, with ability to produce high-quality, platform-specific content from concept to publication.
2+ years of experience developing, publishing, and managing a consistent content strategy across Instagram, TikTok, and LinkedIn for accounts with a combined audience of more than 5 million followers.
Strong understanding of social media strategy, content planning, platform algorithms, audience engagement, and analytics across Instagram, TikTok, LinkedIn, and emerging platforms.
Proven ability to develop and maintain a consistent content cadence while balancing multiple projects, deadlines, and priorities.
Exceptional visual storytelling skills with a refined eye for composition, aesthetics, branding, pacing, and digital trends.
Proficiency with Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Illustrator), CapCut, Canva, and other industry-standard tools.
Experience creating both short-form and long-form content, including social videos, photography, graphics, captions, blogs, newsletters, and professional LinkedIn content.
Strong organizational and project management skills, with ability to follow workflows, SOPs, and content approval processes.

Nice to Have

Previous experience mentoring interns and collaborating with junior creatives is a plus but not required.

Nolan Wells Studios

Wardrobe Stylist and Creative Director Nolan Wells brings over a decade of experience combining style, fit, and gravitas to his work and diverse clients. Wells’ work includes personal styling, editorial, and performance wardrobe, and has been seen on the red carpet, Harper's Bazaar, Vogue, Vogue Italia, NYLON, and Billboard.com, among others, bringing a fresh perspective to the industry. His unmatched process and vision set him apart, allowing him to represent what it means to be immersive and inclusive. Wells is an ode to the power of fashion to empower and uplift.Immerse yourself in everything that is Nolan Wells.

1 employees (1 in marketing)

www.nolan-wells.com