Digital Content Manager

Lancaster, PA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive Fig Lancaster’s digital content and community presence through lead content creation, social strategy, and storytelling across multiple channels.

  • Own content creation and social media strategy across Fig Lancaster and Fig Franchise channels.
  • 5+ years in marketing/communications with proven social media management.
  • Hands-on photography/videography and collaboration with leadership for paid campaigns.

Job Description

Responsibilities

  • Serve as lead content creator and copywriter for Fig Magazine’s online presence
  • Produce engaging creative content (both phone-quality photography and videography) for use across digital platforms
  • Craft clear, engaging, and on-brand copy across social media, emails, and website articles
  • Edit and refine content written by clients to ensure consistency in brand voice and standards
  • Collaborate and ideate with the Fig Magazine team on upcoming issues, digital campaigns, and special projects
  • Develop and execute a cohesive social media strategy across Fig Lancaster and Fig Franchise social media channels, including Instagram, Facebook, LinkedIn, and TikTok
  • Manage content calendars, posting rhythms, and analytics tracking
  • Creatively transform print ad content and campaigns into engaging social media posts
  • Collaborate with Fig Managing Director to execute paid digital packages for partners while maintaining Fig brand and voice
  • Attend Fig photoshoot to capture behind-the-scenes content

Requirements

  • Bachelor’s degree in marketing, communications, or other related field
  • 5+ years of industry experience
  • Excellent organization and attention to detail
  • Excellent writing and communication skills
  • Experience in managing multiple professional social media accounts
  • Willingness to be a strong representation of the brand
  • Knowledge of Meta Business Suite, TikTok, and LinkedIn as well as social media trends and best practices
  • Experience in working with social media data and analytics; demonstrated ability to translate metrics into actionable insights
  • Strong knowledge of the Fig Magazine product and passion for local community

Preferred

  • Working knowledge and familiarity with the Adobe Creative Suite preferred, but not required
  • Experience with Wrike, WordPress, and Mailchimp preferred, but not required
Fig Industries logo

Fig Industries

Since 2000, Fig Industries has been creating positive change for our clients and our communities. As a woman-owned Certified B Corporation, we work with brands and businesses who value excellence and ethics.We believe in the power of creative ideas to change and connect the world.Fig Industries is also the creator and producer of Fig magazine—showcasing local arts, dining, shopping, entertainment, and events in great downtowns.

Founded in 2000
Lancaster, Pennsylvania, USA
13 employees (8 in marketing)

Traffic Signals

Monthly Visitors
998
Traffic Source Mix
Search
22.8%
Direct
19%
Referral
4.2%
Social
22.5%
Paid
0.7%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
5 (38% of company)