Responsibilities

• Develop and execute a comprehensive organic brand content strategy across owned channels that strengthens brand visibility, audience engagement, search discoverability, and AI-driven answer engine presence
• Lead end-to-end content planning, creation, and execution across LinkedIn, Meta, YouTube, TikTok, and future platform
• Ensure all content reflects a consistent brand voice and aligns with enterprise messaging and communication standards
• Identify content opportunities that strengthen brand awareness, reputation, and audience engagement
• Manage community engagement; properly escalate/communicate business affecting information. Interact with and reshare social media posts and videos from Lafayette Federal Credit Union’s partners, vendors, and staff as appropriate
• Monitor audience sentiment, engagement trends, and industry conversations to identify content opportunities
• Manage the enterprise editorial calendar and content workflow process
• Coordinate content development with internal stakeholders and subject matter experts
• Create and oversee content production projects, including photography, video, and external creative partnerships
• Manage multiple projects simultaneously while maintaining quality and meeting deadlines

Requirements

• 5+ years of experience in digital content marketing, content strategy, organic social media, or brand communications
• Demonstrated experience creating social media content, including copywriting, graphic design, and video production
• Proficiency with content creation and design tools such as Canva, Adobe Creative Suite, Figma, Adobe Express, CapCut, or similar platforms
• Experience producing, editing, and optimizing short-form video content for digital and social channels
• Strong visual storytelling skills with the ability to create engaging graphics, presentations, and multimedia content that align with brand standards
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field

Preferred

• Experience in financial services or other regulated industries a plus

Benefits

• Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
• Fully funded deductible (HMO Plan)
• 401k employer matching contribution
• Income protection with life insurance, short and long-term disability
• Paid time off, holiday leave & birthday leave
• Educational assistance
• Commuter benefits program and more !