Responsibilities

• Develop and implement content updates across INDYCAR digital platforms and experiences
• Execute digital content publishing and email marketing campaigns to promote INDYCAR events, merchandise, and initiatives
• Create engaging, visually appealing email content aligned with brand standards and key messaging
• Manage email distribution lists and segment audiences for targeted, personalized communication
• Analyze email campaign performance metrics and provide insights to optimize future campaigns
• Stay current on industry best practices and trends to improve email marketing effectiveness
• Collaborate with cross-functional teams, including marketing, design, and digital teams, to coordinate integrated campaigns
• Support INDYCAR social media team with race weekend responsibilities, including driver onboards, content coordination, and race team communications
• Work with the INDYCAR editorial team on content enhancements, including video embeds and article layout
• Ensure compliance with email marketing regulations and best practices

Requirements

• A minimum of 3-5 years of professional experience in digital content coordination and development, preferably within the sports/entertainment industry
• Proven experience in email marketing, preferably in the sports or entertainment industry.
• Familiarity with digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management tools.
• Ability to collaborate with design and development teams to implement website updates and enhancements.
• Proficiency in email marketing platforms and tools (e.g., Adobe Marketo, Oracle Eloqua, or similar).
• Strong understanding of segmentation, targeting, and personalization strategies in email campaigns.
• Solid grasp of HTML and CSS for email template customization.
• Experience and proficiency in Adobe Creative Suite – image authoring and video editing preferred.
• Analytical skills to interpret performance metrics and optimize campaign performance.
• Creative mindset with the ability to design visually appealing and effective email content.

Preferred

• Passion for motorsports and familiarity with INDYCAR events, drivers, and fan base is a plus

Benefits

• Medical, dental, vision, and life insurance
• 401(k) with 100% company match up to 5%
• Paid vacation, personal, and sick days + 12 paid holidays
• Generous paid parental leave and tuition assistance
• On-site fitness center and wellness programs
• Discounts on meals, gear, and more