Digital Content Creator

Plano, TX (On-site)

$19/hr – $23/hrMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Own the visual storytelling engine for a luxury automotive brand, delivering consistent Ferrari-branded content across social, YouTube, and web while coordinating with sales and service for timely shoots and assets.

  • Content Production: Plan, shoot, and edit high-value photo and video for platforms and campaigns.
  • Brand & Creative: Maintain a consistent voice and visual style aligned with global standards; develop vehicle, event, and client experience concepts.
  • Platform & Performance: Manage dealership social channels, optimize captions, monitor performance, and inform future shoots.

Job Description

Responsibilities

  • Plan, shoot, and edit photo and video content for social media, YouTube, website, and email campaigns
  • Develop creative concepts that highlight vehicles, events, lifestyle, behind-the-scenes, and customer experiences
  • Maintain a consistent brand voice and visual style in all content, aligned with Ferrari's global standards
  • Write engaging captions, headlines, and social media copy
  • Manage and grow dealership social media accounts (Instagram, TikTok, Facebook, YouTube, etc.)
  • Capture and edit content for new vehicle arrivals, deliveries, service moments, and dealership events
  • Coordinate with sales and service teams to schedule shoots and gather content needs
  • Monitor content performance and make recommendations to improve engagement and reach
  • Stay up to date with digital trends, automotive media, and Ferrari brand campaigns
  • Maintain organized digital asset libraries

Requirements

  • 2+ years of experience in content creation, videography, photography, or digital marketing
  • Strong portfolio showcasing video and photo work — ideally with luxury, automotive, or lifestyle brands
  • Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, etc.) or similar editing tools
  • Skilled in camera operation, lighting, audio, and post-production
  • Deep understanding of social media platforms and content best practices
  • Ability to balance creative vision with brand consistency and strategic goals
  • Strong time management skills and ability to meet deadlines
  • Highly professional demeanor when interacting with clients, customers, and staff
  • Valid driver’s license and ability to work around high-value vehicles with care and attention

Benefits

  • Comprehensive Benefits Package (Medical, Dental, Vision)
  • 401(k) Plan with Company match
  • Paid Time Off (Vacation, Sick, Holidays)
  • Career growth within a luxury automotive group representing iconic global brands

Salaries

Posted range

$19/hr – $23/hr

Taken straight from the job posting.

The middle of this range ($44K) is 40% below the median base salary for Content Creator roles in the United States ($73K).

Content Creator median pay in the United States

$73K/yr

Most earn $59K to $83K. Based on 106 salaries, including bonus and equity.

See all PRANCING HORSE DALLAS LLC salaries

Digital Content Creator

PRANCING HORSE DALLAS LLC · Plano, TX · On-site