Responsibilities

• Develop and execute creative content strategies tailored for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Produce high-quality multimedia content such as graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to craft visually appealing content.
• Manage social media accounts using scheduling tools like Hootsuite and Buffer to ensure consistent posting schedules.
• Monitor social listening trends and engage with followers to foster community building and enhance relationship management.
• Analyze social media metrics using Google Analytics, web analytics tools, and social media analytics platforms to measure content performance and optimize future campaigns.
• Conduct keyword research and market analysis to inform content creation and improve search engine optimization (SEO).
• Coordinate with public relations teams to ensure messaging consistency across all digital channels.
• Track digital marketing performance metrics regularly to evaluate campaign effectiveness and refine strategies accordingly.

Requirements

• Proven experience in content creation for social media platforms with a strong portfolio demonstrating multimedia skills.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite.
• Solid understanding of social media management tools including Hootsuite, Buffer, or similar applications.
• Knowledge of SEO best practices, keyword research techniques, and digital marketing analytics tools like Google Analytics.
• Experience with video editing software for creating engaging visual content.
• Excellent writing skills with a keen eye for proofreading and editing to ensure clarity and brand consistency.
• Strong understanding of social listening techniques, media performance analytics, and social media marketing strategies.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• A passion for digital marketing trends, branding principles, and innovative content strategies.