Digital Content Creator

Responsibilities

• Conceptualize, produce, and publish high-quality content across multiple formats: podcasts (hosting, scripting, editing), short-form/long-form social media videos, LinkedIn thought leadership posts, Instagram/TikTok reels, graphics/infographics, blog articles, and client-facing campaigns.
• Collaborate with clients, account teams, and influencers to co-create authentic content that aligns with brand voice, strategic goals, and reputation objectives.
• Manage influencer outreach, partnerships, and collaborations—identifying opportunities, negotiating deliverables, and ensuring seamless integration into broader campaigns.
• Leverage AI tools (e.g., Midjourney, Runway, ChatGPT/Claude for ideation/scripting, Descript for podcast/video editing, CapCut/Premiere Pro workflows) to accelerate production while maintaining premium quality and originality.
• Design compelling visuals using tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva Pro, or Figma for social assets, pitch decks, and campaign materials.
• Optimize content for platform algorithms, SEO, and engagement—incorporating trends, hashtags, captions, and performance best practices.
• Monitor analytics (e.g., Google Analytics, social insights, podcast platforms like Spotify/Apple) to measure impact, refine strategies, and report on ROI for clients.
• Stay ahead of digital trends, emerging platforms, AI advancements in content creation, and cultural shifts relevant to reputation and brand storytelling.
• Support crisis-sensitive content needs with speed, discretion, and strategic sensitivity when required.

Requirements

• 2–5+ years of hands-on experience as a content creator, social media specialist, podcast producer, digital storyteller, or similar role (agency, brand, or independent creator background preferred).
• Proven portfolio showcasing diverse work: podcast episodes, social video series, influencer collabs, graphic campaigns, AI-assisted creations, and written content.
• Strong command of creative tools: Adobe Creative Suite, CapCut/Premiere Pro/Descript, AI generation platforms (image/video/text), Canva, Figma.
• Excellent storytelling, copywriting, and scripting skills—able to adapt tone from professional/executive to engaging/relatable.
• Deep understanding of social platforms (LinkedIn, X, Instagram, TikTok, YouTube) and podcast ecosystems (production, distribution, monetization basics).
• Experience working with influencers or talent—building relationships, managing deliverables, and measuring partnership success.
• Highly organized, proactive, and deadline-driven; comfortable juggling multiple client projects in a fast-paced environment.
• Bachelor's degree in communications, Marketing, Digital Media, Journalism, or equivalent experience.

Preferred

• Familiarity with PR/comms workflows, crisis comms sensibility, or reputation management content.