Digital Content Creator - Chewy Health

Responsibilities

• Concept, create, and deliver high-quality photo, video, motion, and static content across paid and organic social channels.
• Independently take social-first and performance-focused assignments from brief through final delivery, including ideation, shooting, producing, designing, editing, and versioning.
• Create platform-native content for TikTok, Meta, YouTube Shorts, and other relevant channels, adapting each idea for the audience, format, placement, and campaign objective.
• Contribute ideas to campaign development and translate broader creative concepts into social-first executions that align with Chewy's brand standards and platform best practices.
• Partner with Creative Directors, Art Directors, marketers, copywriters, strategists, and producers from the early stages of development through launch.
• Work with original and pre-existing photography, video, copy, motion, and design assets to build content tailored to individual platforms and audiences.
• Identify emerging trends, formats, creators, and platform behaviors, then turn relevant opportunities into timely brand content.
• Write and refine social-first copy, including captions, headlines, and post copy, when needed.
• Use AI-powered creative tools and modern production workflows to speed up ideation, production, versioning, and iteration while maintaining Chewy's quality and brand standards.
• Review campaign performance and creative insights with partners, then apply learnings to improve future content.

Requirements

• 5+ years of experience concepting, creating, designing, and producing social-first content across multiple digital platforms.
• A strong portfolio that demonstrates visual storytelling, content creation, campaign execution, and social-first creative thinking.
• Proven ability to concept, shoot, produce, design, and edit content independently while knowing when to bring in additional creative or production partners.
• Strong experience in photography, videography, editing, motion, and post-production, with an eye for composition, lighting, pacing, and storytelling.
• Hands-on experience creating lo-fi, organic, and UGC-style social video, including shooting and editing natively in platform apps.
• Strong design skills in typography, layout, composition, and brand systems.
• A solid understanding of paid and organic social media, platform best practices, performance marketing needs, and emerging content trends.
• Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and Premiere Pro. Experience with After Effects, Figma, and native social editing tools is preferred.
• Experience using or experimenting with AI-powered creative tools to improve efficiency and support content development.
• Experience writing social-first copy, including captions, headlines, and post copy.