Responsibilities

• Manage and organize the media library, ensuring all raw assets are properly cataloged, backed up, and easily accessible for post-production workflows.
• Capture and produce content for Pinehurst’s social media channels including but not limited to video, still and animated graphics.
• Administer internal media asset management systems
• Manage Pinehurst organic social channels
• Lead community management across our digital and social platforms.
• Be passionate about storytelling, seeking out opportunities to highlight Pinehurst’s history and future, and particularly, the incredible moments that our guests experience here
• Translate content for use across various avenues including website, email, paid promotions, on-premises display and more
• Have an eye for elevated design and style, while working within brand standards.
• Assist Content team with coordinating shoots, editing
• Be meticulous about creating a polished final product, taking care that elements such as resolution, spelling, sound and style reflect the quality of the Pinehurst brand
• Meet agreed upon deadlines and proactively communicate with teams to manage projects
• Proactively share ideas and passion, contributing to team discussion

Requirements

• Minimum 2 years experience in content creation for social media including: Instagram posts & stories, TikTok, Facebook, X, YouTube & Shorts
• Bachelor’s Degree
• Requires knowledge in Adobe Premiere Pro, Photoshop and Lightroom
• Knowledge of video production best practices
• Comfortable shooting on DSLR cameras

Preferred

• Golf and/or sports media experience highly preferred