Digital Content Coordinator

Location: New York, NY | Hybrid | Reports to: Head of Growth

Overview: Grown Alchemist is seeking a Digital Content Coordinator to join our North America Digital team. You will support our content and brand ecosystem, helping to execute storytelling and delivery across every digital touchpoint, from top-of-funnel paid media and influencer to mid-funnel email, SMS, and onsite. This role is highly cross-functional: you will help coordinate work between our global creative team, paid media agency, brand team, and digital leadership, ensuring content is delivered on-brand, on time, and aligned to commercial priorities.

The ideal candidate is an organized, detail-oriented contributor who can manage a content calendar day-to-day, translate direction into clear briefs, and move quickly across channels. If you thrive in a collaborative, fast-paced environment and care about brand craft and content performance, we would love to hear from you.

CORE RESPONSIBILITIES

Content Calendar Coordination

• Maintain and coordinate the digital content calendar across all channels, including site, email, SMS, paid media, social, influencer, and emerging marketplaces
• Support the Head of Growth in executing content plans aligned to commercial priorities, budget allocation, and campaign timelines
• Support the Head of Digital in ensuring content is in place for all DTC moments, including site refreshes, promotional windows, product launches, and seasonal pushes
• Maintain a single source of truth for content planning across teams and stakeholders
• Coordinate with brand and channel stakeholders to track deliverables and keep work on schedule

Creative Briefing and Production

• Draft and traffic creative briefs for the global creative team and external partners under the direction of digital leadership
• Collaborate with the global creative team to deliver on-brand content assets across all formats and placements
• Coordinate with our paid media agency to ensure creative assets are delivered on time, properly spec’d, and aligned to channel best practices
• Maintain a structured review and approval process for all content, with clear versioning and feedback loops

Paid Media and Performance Content

• Support the paid media agency in trafficking and refreshing paid social creative, including helping execute creative tests
• Work with the global social media manager to identify top-performing organic content and coordinate repurposing for paid amplification
• Ensure all paid creative is aligned to brand voice, campaign objectives, and channel-specific requirements
• Track paid content performance and share learnings to inform future briefs and creative direction

Influencer and Creator Content

• Partner with the Market Brand Manager to coordinate paid creator briefing, ensuring creative direction, messaging, and deliverables are clearly defined
• Support the process of securing usage rights for creator content across paid and organic channels
• Support content planning for influencer campaigns, including creative direction, usage strategy, and cross-channel amplification
• Adapt content for TikTok Shop and emerging retail partner platforms under direction

Email, SMS, and CRM

• Execute content production and copywriting for email and SMS campaigns, working within Klaviyo to plan, build, and deploy sends aligned to the commercial calendar
• Support the ecommerce and digital teams on CRM journeys, lifecycle messaging, and promotional content
• Ensure email and SMS content is consistent with the broader campaign narrative and on-brand across all touchpoints
• Track email and SMS performance metrics and share insights with the team

Ecommerce and Site Content

• Support development of ecommerce content assets, including ATF, BTF, and PDPs, across DTC, Amazon, and key retail partners
• Coordinate with the Head of Digital and Ecommerce Associate Manager to ensure content supports site priorities, promotion windows, and product launches
• Liaise with the affiliate marketing agency on content and promotional calendar needs, ensuring affiliate partners are equipped to drive DTC sales

Reporting and Optimization

• Track content performance across channels, compiling data from paid, email, social, and ecommerce into shareable summaries
• Maintain a regular content performance reporting cadence for internal stakeholders
• Share performance data to support ongoing improvements to creative quality, channel fit, and storytelling approach

CANDIDATE PROFILE

• 1-2 years of relevant experience; preferably in content marketing, digital creative, or brand marketing. Ideally in beauty, wellness, or lifestyle
• A strong creative eye with a clear understanding of what performs across paid, organic, and email channels
• Experience supporting a content calendar and helping coordinate delivery across multiple stakeholders
• Familiarity with the creative briefing process and working with internal or external creative teams
• Hands-on experience with email and SMS platforms, Klaviyo preferred
• Understanding of paid social content and creative testing principles
• Strong project management, communication, and organizational skills
• Bonus: experience with TikTok Shop, Airtable, Google Drive, or Canva

COMPENSATION & BENEFITS

- Comprehensive PTO including holidays and Summer Fridays.

- Hybrid work schedule.

- Medical, dental, and vision coverage.

- 401(k) with a company match.

- Salary range: $66,500 - $75,000 (NYC-based).

About Grown Alchemist:

GROWN ALCHEMIST was born from the belief that skin health + wellness is holistic, impacted by the world around us. Our solution; high-performance, clinically proven formulations and services using advanced plant and bio-tech ingredients. Working with your skin biology inside + out.  Better absorbed, better utilized, better results - creating optimum conditions for you + your skin to thrive.  The Alchemy Of Total Skin Health. Plant Powered. Science Boosted.

Grown Alchemist is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment, where everyone feels respected and valued. We recruit positive minded people who share our core values and our commitment to sustainability.