Responsibilities

• Leverages creative AI tools to support efficient content creation of digital shelf assets per brand and SKU within brand guidelines, updating seasonally as needed.
• Determines content mix for brands on the digital shelf to align with campaign programming and in-store initiatives in collaboration with Marketing.
• Manages product content upload and syndication across retailers via Syndigo, Salsify distributor networks, and other vendor platforms.
• Optimizes product listings (titles, images, descriptions) to ensure accuracy, brand alignment and optimization for SEO/GEO/AEO.
• Develops strategy and content population for enhanced content section on relevant retailers.
• Collaborates with National Accounts and Trade team on new product launches to ensure products are uploaded and syndicated in a timely manner.
• Audits retailer syndication ensuring no errors or syndication issues occur and work with respective agencies or retailer partners to resolve errors.
• Develops workstreams and processes to ensure smooth delivery of assets and collaboration amongst key stakeholders.
• Performs bi-yearly audits of digital shelf performance, identifying areas for improvement.
• Leverages AI tools, Canva, and on-platform video tools to quickly develop content for advertising, social media, and other marketing purposes.

Requirements

• Bachelor’s degree or equivalent work experience required.
• A minimum of 1-3 years supporting digital content, CPG retail syndication or other digital marketing.
• Ability to work collaboratively within a high-functioning team in an environment that necessitates multitasking, problem-solving.
• Must be a self-motivated and proactive individual who thrives in a fast-paced environment with a passion for technology.
• Strong attention to detail.
• Excellent written and verbal skills are required.
• Creative and nimble when it comes to asset development.
• Tech savvy, quick to learn new tools.
• Familiarity with creative AI tools such as Midjourney, Nano Banana (Google Gemini), Flux, DALL E, Lovart, It’sRapid, or other similar tools.
• Proficient in mid-level photo retouching and image manipulation.
• Experience with syndication tools like Syndigo or Salsify a plus.
• Experience using Canva, Adobe Creative Suite.
• Strong computer literacy, particularly in Excel, PowerPoint, Word, and Outlook.
• Wine industry experience is a plus.

Benefits

• Health benefits for you and your family, including medical/dental/vision (with a competitively priced employee contribution to premium), and disability, life, and pet insurance.
• Paid time off and 11 paid holidays.
• 401(k) plan where we invest 10% of your wages every year for your retirement at no cost to you, subject to management discretion.
• A diverse team of coworkers that care about each other in a fun, exciting work environment.
• A company that promotes from within, provides great training, and a generous tuition reimbursement program.