Digital Content Associate Principal at Via | New York, USA | $85K/yr – $125K/yr

Via

Digital Content Associate Principal

New York, USA (On-site)

$85K/yr – $125K/yrSenior Level4+ years expFull time

Posted 5 months ago

Job Summary

Drive Via’s global media and social strategy to position the company as a category leader and engage global audiences.

Own on-the-ground asset generation and social-first content creation.
Must-have: 4+ years in social media or digital marketing with proven audience growth.
Standout: Proficiency in mobile cinematography and editing tools (CapCut, Canva, Figma) for independent production.

Job Description

Responsibilities

Architect Via’s global media strategy, defining the narrative and growth goals for LinkedIn, Twitter/X, and PR to solidify our position as a category leader.
Lead "on-the-ground" asset generation, traveling to partner sites to shoot and edit original, social-first video and photo content that brings our mission to life.
Concept and launch digital ad campaigns, bringing fresh, creative thinking to our paid media efforts to reach key buyers and influencers globally.
Partner closely with the CEO and senior leadership to develop social strategies that amplify our vision through individual voices.
Orchestrate digital press coordination, pitching and liaising with media during key events to ensure our digital presence and press coverage are aligned.
Optimize performance through data-driven insights, tracking platform KPIs and analyzing trends to continuously refine our content and engagement strategies.

Requirements

Minimum of 4+ years of experience in social media management or digital marketing, with a proven track record of growing diverse, professional audiences.
Content generator who is technically proficient in cinematography (mobile), video editing (e.g., CapCut, Canva, Figma) to produce high-quality assets independently.
Expert writer and editor with the ability to translate complex technology, policy, and impact-driven work into human-centered, shareable narratives.
Adept at media relations and coordination, excited to navigate press events and manage real-time community engagement.
Self-starter who thrives in an ambiguous, fast-paced environment and takes ownership of their projects from concept to delivery.
Mission-driven collaborator based in our New York City HQ, comfortable with occasional travel for field-based content capture.

Benefits

generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

Via

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012

New York, New York, USA

1.8K employees (121 in marketing)

ridewithvia.com

74% recommend to a friend

81% CEO approval