Senior Manager, Content & Community Marketing
Headway
USA (Remote)
$180K/yr - $225K/yrIn-houseFull-timeSenior level
1 day ago
Digital Community Specialist
Torrance, CA (On-site)
$20/hr – $28/hrMid LevelFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own and grow a community presence across motorsports platforms by guiding conversations, surfacing product feedback, and turning active discussions into educational content and measurable engagement.
- Community Ownership: drive authentic engagement with riders and enthusiasts across YouTube, Reddit, forums, and social to surface insights and feed product education.
- Conversation & Campaign Ops: nurture product discussions, support launches, and uphold a premium brand voice while tracking trends.
- Insight to Action: convert sentiment, questions, and recurring topics into weekly reports and product education improvements for internal teams.
Job Description
- Monitor and participate in discussions across YouTube, Reddit, Instagram, Facebook, TikTok, motorcycle and motocross forums, MTB and riding communities.
- Engage with riders, enthusiasts, and community members in a professional, timely, and authentic manner
- Help start and maintain conversations around products, riding, racing, protection, and motorsports culture
- Support product launches, athlete moments, campaigns, and seasonal initiatives through community interaction
- Help maintain a positive, knowledgeable, and premium brand presence online
- Monitor community sentiment and escalate notable trends or conversations internally when needed
- Participate in product-related conversations across social platforms and online communities
- Answer basic product, sizing, technology, and feature-related questions
- Assist community members with navigating products and collections online
- Identify common questions, feedback, concerns, and recurring product discussions
- Surface customer insights, product feedback, and conversation trends to internal teams
- Help improve product education around technologies, fitment, and intended product use
- Content & Community Growth: help create discussion topics and engagement opportunities across platforms
- Support efforts to increase online conversation and visibility around Alpinestars products
- Identify opportunities to improve engagement, community participation, and brand visibility
- Build weekly and monthly performance reports across community and social channels
- Track engagement metrics including response times, engagement rates, comment volume, sentiment trends, audience growth, top-performing conversations and posts
- Monitor trends across social media, forums, Reddit, YouTube comments, and community discussions
- Strong interest in motorcycles, motocross, MTB, automotive, or action sports culture preferred
- Excellent written communication skills
- Familiarity with social media platforms and online communities
- Organized, detail-oriented, and comfortable managing multiple conversations across platforms
- Comfortable engaging directly within enthusiast communities online
- Analytical mindset with interest in identifying trends and customer insights
- Basic understanding of social media engagement metrics and internet culture
- Ability to work collaboratively in a fast-paced environment
- Previous experience in social media, community management, digital marketing, or online brand engagement preferred
- Familiarity with Reddit, YouTube comments, Discord, or online forums
- Experience with Shopify or Shopify Plus preferred
- Familiarity with Shopify Analytics, Google Analytics 4 (GA4), and social media analytics platforms preferred
- Experience using reporting, analytics, social listening, or monitoring tools is a plus
- Understanding of e-commerce performance metrics and online shopping behavior
- Basic experience building reports, analyzing engagement data, and identifying trends
- Passion for motorcycles, motocross, MTB, automotive, racing, or motorsports culture
- Strong understanding of internet culture, online communities, and social platform behaviors
- Full-time position with benefits.
Alpinestars
Alpinestars was established in 1963 and has grown into a world-leading manufacturer of professional racing products, high-performance apparel, technical footwear and sportswear. Alpinestars understands that the best design and research is achieved under extreme conditions, and its involvement in Formula 1, the World Rally Championship, AMA and World Motocross and MotoGP has led to the creation of advanced technical equipment for racing’s top athletes. Alpinestars’ products are developed by a large international staff with auto racing and motorcycling backgrounds at the company’s laboratories in the U.S. (Los Angeles) and Europe (Italy). To exceed the needs of racers and consumers around the world, Alpinestars utilizes the latest technology for superior product development. For those who live and breathe motor and pedal sports, Alpinestars apparel is a reflection of the high-performance athletes who wear it in competition and daily life.
