Responsibilities

• Designs, implements and maintains a visually compelling and technically effective school web site utilizing typographic and graphic design techniques, photography and illustration;
• Coordinates the transfer of web site content from test to production with appropriate personnel to maintain quality assurance standards;
• Uses various website tools, such as forms, electronic notifications, calendar systems, listserv or broadcast email programs;
• Coordinates web project timelines and the nature and schedule of specific projects, in conjunction with departmental personnel, to ensure project timeframes are appropriate and can be met;
• Monitors visitor traffic and recommends any necessary programming changes;
• Analyzes and resolves design layout, content and implementation problems;
• Responds to technical issues of site administration and infrastructure issues;
• Monitors electronic presence for accessibility compliance and makes necessary adjustments;
• Creates, curates, monitors and manages all social media published content (images, videos, ads, etc.) for the purpose of sharing news, cultivating relationships, and building online reputations;
• Analyzes key metrics and tweaks strategy as needed;

Requirements

• MINIMUM QUALIFICATIONS: Either: A. Graduation from a New York State registered or regionally accredited college or university with a Bachelor’s Degree in Computer Science, Information Technology, Graphic Technology, Graphic Communications, Computer Graphics, Public Relations, or a closely related field and one (1) year of full-time paid experience, or its’ part-time equivalent, in public and community relations which included experience in web design and/or development; OR
• B. Graduation from a New York State registered or regionally accredited college or university with an Associate’s Degree in Computer Science, Information Technology, Graphic Technology, Graphic Communications, Computer Graphics, Public Relations, or a closely related field and (3) years of full-time paid experience, or its’ part-time equivalent, in public and community relations which included experience in web design and/or development; OR
• C. Graduation from high school or possession of a high school equivalency diploma and five (5) years of full-time paid experience, or its’ part-time equivalent, in public and community relations which included experience in web design and/or development; OR
• D. An equivalent combination of training and experience as described in A, B and C above.
• Special Requirement: At time of appointment and throughout the duration of employment in this title, the incumbent must possess and continuously maintain a valid New York State Driver’s License.
• Special Requirement for appointment in School Districts including BOCES: In accordance with the Safe Schools Against Violence in Education (SAVE) legislation and by the Regulations of the Commissioner of Education, candidates for employment in school districts must obtain clearance for appointment from the State Education Department based upon fingerprinting and a criminal history background check.

Nice to Have

• experience in public relations, digital communications, and content creation
• strong writing and photography skills