Digital Communications Specialist II

College Station, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive editorial coordination and digital newsletter quality for AgriLife with proven writing/editing and list-management skills.

  • Own newsletter editorial coordination and quality control for externally focused AgriLife newsletters.
  • Must-have: Strong editing and writing skills with newsletter experience.
  • Standout: Experience managing mailing lists and applying digital best practices.

Job Description

Responsibilities

  • Newsletter Editorial Coordination - Serve as the central editor and quality-control lead for externally focused AgriLife newsletters. - Edit newsletters for clarity, structure, accuracy, brand voice, accessibility and digital best practices. - Ensure newsletters follow established standards for: - Subject lines and preview text - Content hierarchy and scanability - Calls to action - Accessibility and compliance - Partner with content creators to improve newsletter effectiveness through constructive editorial feedback. - Create and manage marketing & communications leadership-identified newsletters, including drafting, editing, scheduling and coordination. - Maintain and support mailing list accuracy and hygiene, working with team members to ensure appropriate segmentation and updates. - Help evolve newsletter strategy over time by identifying opportunities to improve performance, consistency and audience engagement. - Manage the newsletter calendars, including scheduling sends, assigning editors, updating scheduled workflows and liaising with the Texas A&M Foundation newsletter calendar.
  • Writing & Strategic Communications Support - Write and edit content across digital channels, including: - AgriLife Calendars - Web and digital newsroom content - Short-form content - Other supporting marketing and communications digital materials - Support digitally-focused newsroom content, ensuring stories are structured for online audiences and multi-channel use. - Assist with cross-channel storytelling by adapting content for email, web and other digital platforms. - Collaborate with media relations, editorial, marketing and social media teams to align messaging and timing.
  • Digital Best Practices & Coordination - Apply and reinforce best practices for digital publishing, including: - Audience-first writing - Clear headlines and summaries - SEO-aware structure - Accessibility standards - Support content planning and coordination across teams to ensure newsletters and digital content are aligned with broader communications priorities. - Track and monitor digital performance metrics and flag trends or opportunities for improvement.
  • Other Duties As Assigned -

Requirements

  • Required Education and Experience: Bachelor’s degree in communications, journalism, marketing, English or a related field, or an equivalent combination of education and experience. Two years of related experience. Required Knowledge, Skills, And Abilities: Strong editing and writing skills, with the ability to improve clarity, flow and effectiveness of content. Experience producing or editing newsletters, email campaigns or digital publications. Familiarity with digital publishing platforms and email marketing tools. Strong organizational skills and attention to detail. Ability to manage multiple projects and deadlines in a collaborative, fast-paced environment. Ability to multitask and work cooperatively with others.

Preferred

  • Experience working in a marketing communications team, or higher education communications environment. Familiarity with audience segmentation, email performance metrics and content optimization. Experience adapting content for multiple digital channels. Working knowledge of accessibility standards and digital content best practices.

Benefits

  • Texas A&M AgriLife offers a comprehensive benefit packing including the following: - Health, dental, vision, life and long-term disability insurance with Texas A&M AgriLife contributing to employee health and basic life premiums - 12-15 days of annual paid holidays - Up to eight hours of paid sick leave and at least eight hours of paid vacation each month - Automatic enrollment in the Teacher Retirement System of Texas - Employee Wellness Initiative for Texas A&M AgriLife
Texas A&M AgriLife Research logo

Texas A&M AgriLife Research

Texas A&M AgriLife Research is the state’s premier research agency in agriculture, natural resources and the life sciences. AgriLife Research is a member of The Texas A&M University System and an agency of the State of Texas. We fund hundreds of research projects across Texas A&M, spanning many scientific disciplines, to deliver life-sustaining and industry-changing impacts to Texans and around the world.tx.ag/TAMUSSocialPolicy

College Station, Texas, USA
253 employees (7 in marketing)

Traffic Signals

Monthly Visitors
12.1M
Monthly Google Ads Budget
$721K
Traffic Source Mix
Search
40.6%
Direct
49.3%
Referral
7.3%
Social
0.8%
Paid
1.9%

Headcount Trend

Current headcount: ~253

Marketing Team

Marketing Team Size
6 (2% of company)