Digital Communications Specialist

Responsibilities

• Write and disseminate information to the public and school division staff via digital channels, including but not limited to social media, email, e-newsletters, digital graphics, and mobile apps.
• Develop and execute a comprehensive social media strategy to increase engagement and tell the ACPS story.
• Create, schedule, and manage content across social media platforms, ensuring all posts align with ACPS branding and messaging.
• Oversee and produce the division and staff newsletter, including training for central office and school-based staff, design of templates and list management by curating content that is engaging, relevant, and highlights student and staff achievements.
• Advise on best practices and guidelines for visual communications (graphic design), including preparing and formatting digital files for use in websites, social media channels and pre-press, and oversee ACPS logo and brand guidelines.
• Track and report statistics to evaluate the effectiveness of digital communications strategies.
• Writing, graphic design and typesetting for print publications and division-wide forms in multiple languages.
• Collaborate with other Office of Communications staff on projects, initiatives and events.
• Support communications needed by departments and schools, especially email messages for dissemination to staff and families.
• Work with School and Community Relations colleagues to determine appropriate communications for target audiences and to submit documents for translation before distribution to families.

Requirements

• Education: Bachelor’s degree in public relations, mass communications or a related field.
• Experience:
• Two years of training and experience in public education and media relations work preferred
• Knowledge of digital communications best practices and principles, including but not limited to writing for the web, social media engagement, graphic design, photography, email design, marketing, and analytics.
• Proficiency with current technology for performance of duties, including digital communications platforms, social media platforms, analytics software, mobile phone apps, video editing, and graphic design software.
• Possesses an equity mindset, with the ability to adapt communications for a diverse audience and work with translated content.
• Excellent analytical and critical thinking and judgment skills.
• Excellent verbal, written, presentation and interpersonal communication skills.
• Considerable research and organizational skills, and the ability to manage several projects at once in a fast-paced environment.
• Ability to develop a digital communications strategy and produce creative, effective and engaging digital communications content.

Preferred

• Two years of training and experience in public education and media relations work preferred