Responsibilities

• Develop and implement social media digital content strategy across Instagram, Facebook, LinkedIn, and emerging platforms; create, schedule, publish, and monitor content including graphics, video, stories, and campaigns.
• Manage the organizational content calendar and coordinate messaging across departments, with fundraising campaign dates built in as fixed anchors.
• Write and edit content across channels, translating scientific, policy, and programmatic work into engaging public-facing storytelling aligned with organizational voice and brand.
• Engage followers, partners, influencers, and community organizations to grow audiences and deepen engagement against defined targets.
• Maintain and update organizational websites in WordPress, including webpages, event listings, blog posts, landing pages, and campaign content.
• Build and maintain appeal landing pages, event registration pages, and giving-related web content in partnership with the Development and Community Engagement teams.
• Develop and distribute email campaigns, newsletters, event promotions, and fundraising appeals in Emma, managing segmentation, testing, and list coordination.
• Implement SEO and user experience best practices, with attention to clear pathways from content to action (sign up, register, join, give).
• Partner with the Development team on fundraising campaigns, including direct mail appeals and monthly giving emails.
• Produce promotional content for community engagement and volunteer events, major fundraising events, and public campaigns before, during, and after each event.

Requirements

• 3+ years of experience in digital communications, marketing, or a related role, preferably in a nonprofit or mission-driven organization.
• Proficiency with WordPress, Google Analytics, Canva or Adobe Creative Suite, email marketing platforms (Emma or similar), and social media management tools.
• Experience with Salesforce or a similar CRM a plus; willingness to learn required.
• Strong writing and editing skills, with the ability to adapt voice and format for varied audiences.
• Photo, short-form video, and graphic design skills.
• Organized, collaborative, and able to manage multiple projects and deadlines.
• Passion for Heal the Bay\'s mission and environmental conservation.

Preferred

• Experience with Salesforce or a similar CRM is a plus.

Benefits

• Comprehensive benefits package, including health, dental, vision, life insurance, retirement contributions, and paid time off.
• Heal the Bay covers 90 percent of employee medical, dental, and vision insurance premiums.
• Full-time employees are eligible for life insurance and participation in the organization’s Simple IRA retirement plan.
• Paid vacation and Heal the Bay-recognized holidays in accordance with organizational policy.
• California paid sick leave: accrue and use up to 72 hours per calendar year after 30 days of employment.