Responsibilities

• 60% - Web Content Management: Work collaboratively with the Research Communications Director in revamping the existing OVCR website in Sitefinity, including updating website architecture; building and sunsetting webpages; building and maintaining website libraries; and writing, sourcing, editing and publishing content.
• In partnership with the Research Communications Director and OVCR teams, develop and implement web governance and content management strategies and plans, including a schedule of regular meetings with OVCR teams to ensure timely proactive planning of web updates.
• Establish and independently manage a web editing request intake process for the OVCR to ensure timely updates of information on the OVCR website.
• Develop and maintain standard operating procedures (SOP) for consistency in the web content management approach. SOP should address file naming conventions, file management protocols, content categorization and tagging protocols, and checklists for meeting accessibility and brand standards, and will be shared with OVCR employees who have access to the content management system.
• Serve as the primary owner of Siteimprove dashboard and promptly resolve identified issues in website issues in performance, accessibility, content quality and SEO.
• Ensure website and linked documents adhere to university brand and accessibility standards.
• 15% - eComm Management (Marketing Cloud, Cvent, Salesforce): In partnership with the Research Communications Director, lead the planning, development and execution of newsletters in Marketing Cloud targeted to OVCR employees and to the campus research community.
• In partnership with the Research Communications Director, plan, manage and deliver executive communications in Marketing Cloud on behalf of the Vice Chancellor for Research and the leadership team.
• Liaise with OVCR teams and campus eComm Specialist to manage requests for building audience lists in Salesforce.
• Build and manage event registration websites in Cvent for signature OVCR events and provide relevant event registration information to event planning teams.
• Produce e-invitations in Marketing Cloud for signature OVCR events.
• Ensure eComm communications adhere to university brand and accessibility standards.
• 15% - Content Creation and Editing: Independently write content as assigned and assist OVCR teams in writing and editing content for digital communications. Examples include web content, news articles, newsletter content, social media posts, etc.
• Source appropriate icons, infographics and images from the campus photo library, Adobe Stock and other approved sources.
• Ensure content adheres to university brand and accessibility standards.
• 4% - Social Media Management: Collaborate with the Research Communications Director, to independently manage the develop and execution of social media plans and posts for the Vice Chancellor for Research’s social media accounts (i.e., LinkedIn, X). - Manage the OVCR YouTube Channel (e.g., upload and organize videos, enter metadata, support OVCR staff who have access to YouTube Channel). - Ensure social media content adheres to university brand and accessibility standards.