Responsibilities

• Promote and publicize department news, events, programs, outreach, opportunities and other information through department social media channels and platforms, as well as relevant external information.
• Create timely content including social media messaging; produced short-, mid- and long-form video; podcasts; and other audio-focused messaging.
• Write and edit scripts for video and audio content.
• Analyze public-facing content and its impact.
• Employ various graphic design tools to create material that supports and enhances social media and other digital communications.
• Ensure consistency in voice, tone, messaging and visual identity across department communications and digital platforms, in alignment with department and the Superintendent vision, priorities and established brand standards.
• Collaborate with the communications team to ensure internal and external communications are consistent, recognizable, accessible and compliant with established department brand standards.
• Maintain and regularly update the department’s brand standards and style guide, including appropriate use of logos, colors, typography, graphics, icons, templates, voice and other brand elements.
• Maintain a centralized library of approved logos, graphics, templates and other digital assets, ensuring employees and partners can easily access current, compliant materials.
• Develop and maintain user-friendly templates and resources that help department teams create materials consistent with established brand standards.

Requirements

• Bachelor’s degree in media production or broadcast journalism, or a combination of relevant education and experience totaling four years.
• Experience producing social media content across various channels, with an understanding of techniques, styles and best practices.
• Strong attention to detail, including the ability to maintain consistency across written, visual and digital communications.
• Experience creating/editing video, live audio production, audio editing, multimedia creation and social media execution.
• Experience writing professional scripts for public-facing content, including audio and video storytelling projects.
• Working knowledge of related software, apps and programs such as Adobe Creative Suite and Hootsuite.
• Ability to follow written and oral instructions and comply with department policies and processes.
• Ability to work and sustain performance in a high-profile, public-sector political office.
• Ability to analyze social media statistics and trending issues to develop and implement effective responses.
• Ability to establish and maintain effective working relationships with department employees, supervisory personnel, administrators and constituents.

Preferred

• Experience in an education or public-sector environment.

Benefits

• The State of Idaho offers a robust total compensation package, including medical, vision, and dental insurance; PERSI retirement benefits; paid sick, vacation, and parental leave; and 11 paid holidays per year. For additional information related to benefits and/or State programs, please visit https://dhr.idaho.gov/StateEmployees/Benefits.html.*
• ADDITIONAL BENEFITS INCLUDE:
• Vesting in the Public Employee Retirement System of Idaho (PERSI): All employees of the Idaho Department of Education are non-classified. They are appointed by the elected official and serve at the pleasure of the elected official. As such, employees working at a non-classified agency are considered vested in the PERSI retirement system after five (5) consecutive months of service, versus five (5) years of service at a classified agency.
• Tuition Fee Waiver: All Idaho Department of Education employees in permanent full-time positions may register for instructional courses during any academic period, at any participating state funded institutions of higher education, for a $20.00 nonrefundable registration fee per semester and $5.00 per credit hour charge.