Responsibilities

• Create and oversee the implementation of digital communication strategies that align with company goals.
• Develop messaging for email, SMS, and push notifications that promote our brand and drive customer engagement and conversions.
• Manage and optimize multi-channel digital communication campaigns.
• Plan and execute automated campaigns based on trigger events, customer behavior, and segmentation.
• Ensure compliance with current digital communication regulations and laws for all of our markets.
• Track and analyze the performance of digital communication campaigns, including email, SMS, and push notifications, and use the findings to drive continuous improvement.
• Collaborate with internal teams to ensure brand alignment across all channels.
• Monitor industry trends and developments to ensure our digital communication strategies remain effective.
• Understand digital communication trends across our international markets and tailor strategies accordingly.
• Complies with company policies and procedures.

Requirements

• Associates degree in Business, E-Commerce, Marketing, or related field
• Bachelor’s degree preferred
• At least 3 years of experience in digital communications management
• Hands-on experience working with various digital communication platforms and tools such as marketing automation software, SMS providers, and push notification services
• Experience in email automation software like Maropost, Mandrill or similar tools
• Experience in SMS automation software like Twilio or similar
• Familiarity with the technical aspects of digital communication platforms and tools
• Demonstrable experience in developing multi-channel communication campaigns and automation

Preferred

• Bachelor’s degree preferred