Digital Communications Manager

Charlotte, NC (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize the school’s digital presence across FinalSite and related channels, turning content governance, email/portal communications, and data analytics into timely, accurate information that engages families and staff.

  • Website governance: manage public site and microsites, conduct content audits, and refresh key pages.
  • Communication operations: own email, portals, forms, and push alerts to ensure reliable outreach and data integrity.
  • Analytics and SEO: monitor performance, report insights, and refine strategy across web properties.

Job Description

Responsibilities

  • Own all aspects of the school's public-facing website and internal pages in the FinalSite CMS — including content updates, navigation, home page refreshes, and major annual projects.
  • Proactively monitor the website to ensure content is current, accurate, and on-brand; establish a regular content audit cadence.
  • Manage additional microsites and maintain consistency across all school-owned digital properties.
  • Partner with IT to report and resolve technical issues; serve as the primary contact for the website provider and technical support.
  • Respond to emergency or critical website issues as needed.
  • Own the setup, scheduling, and transmission of all internal and external email communications through FinalSite and GiveCampus, including distribution list management, templates, and channel configuration.
  • Manage Veracross parent and employee portals — setup, content, organization, maintenance, and troubleshooting.
  • Manage web forms — creation, updating, data management, and distribution.
  • Send push notifications for regular updates and emergency messages through the school's text platform and app.
  • Maintain third-party educational directories and listings — photography, school profile, and reviews.

Requirements

  • Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Media Studies, or a related field.
  • 5+ years of experience in digital communications, web management, or a related role.
  • Deep proficiency in CMS platforms.
  • Strong writing and editing skills, particularly for digital formats — email, web, and portal content.
  • Experience with email marketing platforms and audience segmentation.
  • Working knowledge of HTML; comfortable editing templates and troubleshooting display issues.
  • Familiarity with SEO principles and Google Analytics or comparable analytics platforms.
  • Experience with portal or database systems (Veracross, Raiser's Edge, SchoolAdmin, or similar).
  • Strong attention to detail and commitment to accuracy.
  • Comfort with occasional after-hours availability for emergency communications.

Preferred

  • FinalSite experience strongly preferred.
  • Familiarity with independent school or nonprofit environments is preferred.