Responsibilities

• Lead the planning, development, and execution of monthly content calendars for the Division and Corps, ensuring alignment with campaigns and priorities outlined by agency partners, the internal Marketing Team, and National Headquarters.
• Oversee the development, coordination, and publishing of digital communications and content across Facebook, Instagram, X, YouTube, TikTok, LinkedIn, and other digital platforms to strengthen audience engagement, storytelling, brand awareness, and campaign visibility.
• Lead social engagement and online community management efforts by monitoring audience activity, identifying engagement opportunities, responding to inquiries, and escalating concerns as appropriate.
• Manage divisional storytelling initiatives through the coordination and collection of written stories, photography, video, and multimedia content that support divisional campaigns, donor communications, media opportunities, and organizational branding efforts.
• Oversee content capture strategy and storytelling execution for divisional events, campaigns, and community initiatives, including photography, video production, livestream coordination, and b-roll development.
• Coordinate content and asset support for media partnerships, public relations opportunities, campaign initiatives, and external communications efforts.
• Develop annual social media performance reports and campaign performance updates for divisional leadership to help evaluate engagement, audience growth, and content strategy.
• Evaluate emerging digital communications trends, platform developments, audience behaviors, social media technologies, and industry best practices to support innovation, audience growth, and engagement strategy.
• Lead influencer and community partnership initiatives from strategy and planning through campaign execution, relationship management, content approvals, on-site support, and performance evaluation.
• Lead communications training, workshops, and educational resources for Corps and regional teams focused on social media best practices, storytelling strategy, campaign support, platform management, and digital communications standards.

Requirements

• Bachelor of Arts in Communications or related field is preferred.
• Three or more years of experience in social media marketing for a brand, agency or organization
• Expert on Instagram, Facebook, YouTube, TikTok, Twitter and LinkedIn
• Comfortable working with clients and the public to capture and record stories, take photos and shoot video. Content creation expert – including Reels, TikTok videos.
• Must have great customer service skills for Direct Messaging and responding to users questions online.
• Excellent copywriting and editing skills.
• Understand social media KPIs.
• Comfortable with social listening and analytics tools
• Have an eye for aesthetic curation and cohesive visual and written storytelling.
• Knowledgeable in Adobe Photoshop, Adobe InDesign, Adobe Premiere and Canva
• Experience drafting reports and presenting to leadership teams.