Digital Commerce Strategist at Fimco Industries | South Dakota, USA

Digital Commerce Strategist

South Dakota, USA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Own digital commerce leadership for Fimco Industries across the website and marketplaces to maximize online revenue and user experience.

Own performance across fimcoindustries.com and marketplaces like Amazon and Walmart.
Must-have: 3–7 years in digital marketing, e‑commerce, or website management.
Standout: Direct experience optimizing checkout, product content, and conversion funnels.

Job Description

Responsibilities

Oversee performance of Fimcoindustries.com and third-party marketplaces (Amazon, Walmart.com, and other e-commerce partners).
Develop and execute strategies to increase online conversion rates and revenue.
Optimize checkout flow, cart experience, and product presentation.
Develop channel-specific growth strategies (organic optimization, content enhancements, promotional planning).
Oversee product listings on marketplace platforms, ensuring accuracy, completeness, and optimization.
Monitor and reduce cart abandonment through UX improvements and remarketing strategies.
Analyze marketplace search rankings and category positioning.
Evaluate marketplace and distributor integrations for revenue expansion.
Collaborate with Product Development to prepare SKUs for digital launch.
Work with Finance to ensure pricing accuracy and reporting alignment.

Requirements

Bachelor’s degree in Marketing, Business, Digital Marketing, or related field preferred
3–7 years of experience in digital marketing, e-commerce, or website management
Strong understanding of website analytics, SEO, and digital merchandising
Experience managing product content and digital platforms
Strong analytical, organizational, and problem-solving skills

Preferred

Experience with e-commerce platforms and content management systems
Experience with GA4 and digital analytics tools
Experience in manufacturing, outdoor power equipment, or consumer products industries a plus

Fimco Industries

Fimco Industries is headquartered in North Sioux City, SD and is the largest manufacturer of lawn and garden sprayers in the United States. It has a complete line of sprayers from a 5 gallon home owner model through a 1000 gallon agricultural field sprayer.Fimco has expanded its product line in recent years to also include a line of lawn attachments and trailer carts. Its most recent innovation is a 12 volt dry material spreader with a variable width spread from 5 to 45 feet. In addition to manufacturing its own line of products, Fimco is also a parts distributor for some of the biggest names in spraying such as TeeJet, Hypro, Banjo and Norwesco. Look to Fimco for all of your spraying equipment needs.

Founded in 1966

North Sioux City, South Dakota, USA

101 employees (6 in marketing)

www.fimcoindustries.com