Responsibilities

• The Associate Brand Manager, Listerine Digital Commerce will drive the execution and optimization of digital commerce initiatives across key retail and social commerce platforms.
• This role is responsible for delivering best-in-class digital shelf content, improving eCommerce performance through data-driven optimization, and supporting social commerce growth.
• Working cross-functionally with Brand Marketing, Customer Development, Media, and agency partners, this individual will proactively identify growth opportunities, enhance the online shopping experience, and execute digital commerce strategies that increase traffic, conversion, basket size, and sales.
• This position requires a collaborative, analytical marketer with a strong digital commerce mindset and excellent project management skills who can thrive in a fast-paced environment.
• Digital Shelf Excellence - Lead the development and execution of best-in-class digital shelf content for Listerine across priority retailers, partnering with global, brand, customer, and agency teams
• Digital Shelf Excellence - Lead the creation and optimization of product detail page (PDP) content, including copy, imagery, video, and enhanced content that drive conversion while adhering to brand guidelines
• Digital Shelf Excellence - Provide timely, actionable feedback to creative agencies and internal partners throughout content development and approval processes.
• Digital Shelf Excellence - Ensure PDPs for all new product launches are executed on time, and partner with Legal, Regulatory, and R&D teams to ensure digital content meets all compliance requirements.
• Digital Shelf Excellence - Monitor execution and syndication to ensure content is updated and maintained consistently across priority customers and platforms.
• Digital Shelf Excellence - Lead the activation of ratings and reviews programs for new product launches to support consumer confidence and conversion.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field.
• 2-4 years of experience in brand management, digital marketing, eCommerce, digital commerce, shopper marketing, or related roles.
• Experience working with digital retail platforms, digital content, or performance marketing programs.
• Strong analytical skills with the ability to interpret sales data, performance metrics, and consumer insights.
• Excellent project management skills and experience managing project timelines, stakeholder alignment, approvals, and issue resolution to ensure on-time delivery.
• Strong written and verbal communication skills.
• Proven ability to collaborate effectively across cross-functional teams and external partners.

Preferred

• Experience working in Consumer Packaged Goods (CPG), healthcare, personal care, or oral care categories.
• Experience with Amazon, Walmart.com, Target.com, TikTok Shop, or other digital commerce platforms.
• Familiarity with digital shelf analytics, content syndication, ratings & reviews, and retail media platforms.
• Experience working with agencies and managing creative development processes.
• Understanding of eCommerce search, conversion optimization, digital measurement, and shopper behavior.
• Experience leveraging digital analytics and testing methodologies to improve business performance.

Benefits

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region